Video Marketing MRR Ebook

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Introduction to Video Marketing

Video marketing is defined as the use of video contents to educate people, promote an individual, brand, product or services.

Video marketing can be used for creating brand awareness, market presence or simply promoting or selling any product.

Video marketing is mostly done free of cost but one can use (especially corporate’s) paid video advertisements too for increasing exposure.

In this course we are going to be focusing on free methods to create and rank your video contents almost overnight (even if you have never done a single video before) using some top-notch secrets which 99% marketers have no clue about.

Ex: One of my own videos promoting “How to make money with Amazon”.

Next example is of video advertisement for promoting GoDaddy, a web site domain provider and hosting company.

Example of a video market presence campaign by VICKS

Advantages of Video Marketing

It’s often said that a picture depicts thousands words. Then imagine what a video can do.

Here are some the underlying benefits of video marketing:

- Video marketing is the fastest medium to build your online authority and presence. Simply put it is the surest way to position you at the top of targeted prospect’s mind.
- Due to this unfair advantage traffic converts 2X-3X more than any other leads out there.
- Video marketing is completely free to use.
- Can give unlimited razor targeted leads if done in the Right way… (But most people do it in the wrong way)
- Videos almost instantly increase your search engine (Google, Bing, Yahoo loves video content) rankings therefore is a GOLDMINE for SEO.
- Instant increase of conversions: A recent study has demonstrated that 57% online consumers are more likely to buy a product after watching video demonstration and testimonial of the product.
- Video is easily accessible: With the growing use of tablets and smart phones videos can be watched anytime, anywhere.
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- Video is one of the free ways to market your products online. There are endless platforms to market videos (see section below) like Youtube, Metacafe, Vimeo and the list goes on.
- Video adds emotional value. 98% buying decisions are always emotional. With videos you can attach face to a concept thus increasing trust and conversions. See example below:

Types of Video Hosting Services

Though youtube is the largest and the most popular video hosting service but there are few other notable service providers having their own advantages. Here’s is the handpicked list:

Name
Web site
Blip.tv
blip.tv
Daliymotion
Flickr
flickr.com
Hulu
hulu.com
Mefeedia
mefeedia.com
Metacafe
metacafe.com
MyVideo
myvideo.de
RuTube
rutube.ru
Viddler
viddler.com
Vimeo
vimeo.com
Youtube
youtube.com

Capturing Video and Software

As a newbie marketer capturing and recording video can be a tedious process especially if you have never done the same before. But here’s the deal. Internet has been a great leveller for all. Once you upload your content online, you are one amongst the rest. Be it pro or veteran marketers.

So exactly what tool and software to use?

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