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Where some media tools may be a little more effective than others, it is still noted that all these tools have their merits and should be understood well before making a choice. Knowing which one to use and when is advantageous.
In using Twitter as a possible tool for marketing videos some steps needs to be taken. Perhaps the first and most important step would be to create a hashtag such as #smss10 or #metweetup. This would encourage visitors viewing the video to encourage others to view it with easier access.
Encouraging visitors to tweet out the hashtag should create the desired spreading of the word which will translate to a wider spread of potential viewers.
Keeping the viewers constantly reminded about the video is not very wise unless that are other bits of information that is also shared, such as new sponsors, speakers, Q and A sessions.
Marketing through Facebook is also another very viable way of getting the video noticed by the masses. Keeping the status constantly updated with news of the video is a prudent thing to exercise. Making use of the Facebook Events platform is also something that should not be overlooked as its merits are far reaching. Adding features like Like Box is also advised.
Marketing the video using the Blog platform is also recommended. Creating posts to announce the video and also to attract attention to the viewing is encouraged.
Using as many guest posts as possible to encourage further visits is also an added advantage. This will create the opportunity to reach a wider audience platform.
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