Video Marketing Kit Personal Use Ebook With Audio

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Market Your Content with Video

Video is the hottest trend when it comes to marketing your content. Cisco predicts that by the year 2017, 69% of all consumer related internet traffic will be in the form of videos. If you do any type of research in this area these facts are not denied by any source.

What this means for your business, large or small is that you need to start producing your content in video form. Like any trend it is important to keep up with changes and to actually start implementing them.

Still not convinced then think about this fact. YouTube receives over one billion unique visitors each and every month. The only medium that surpasses this is Facebook. Want a part of all of this action? Then start your own YouTube channel and upload videos to it regularly.

Take a look at videos that have gone viral, the Dove campaign is a great example and so is one from Volkswagen. This last video campaign received over 155 million views. Volkswagen created a series of three videos to generate this number of views.

What this shows you is that people enjoy watching videos. Plus they are more likely to share a good video with their friends, family and co-workers. Can you imagine how this would expand your market reach?

If you run social media campaigns then including video is really a no-brainer. Consider it as a vital marketing tool and invest in good equipment so you can create quality videos easily.

You can easily turn your content into a video by using PowerPoint or an equivalent platform. Take your current content and take out the main points and use these to create a slide presentation. Add some eye catching graphics, images and charts and your basic video is ready to go. Then all you have to do is save your slides as JPG files and then import them into a tool such as Windows Movie maker.

Video content is the perfect way to quickly engage your viewers. You can add an audio track or simply add music to your video. It is possible to convey your marketing message in under 3 minutes when using videos. If you tried to do this with written content you would probably have to write a 1,000 words or more. Before creating your first video determine what you want to achieve with your video and who you are targeting.

What's Stopping You Marketing with Videos?

One of the biggest concerns most marketers have with using video is not wanting to appear on camera. They are camera shy for whatever reason, but you should understand that you don't always have to put your face out there. It is possible to create great videos using slides with charts, images and music.

If you are not happy with your appearance it is understandable that you don't want to show your face. But there are ways you can sit and light the room to soften features and to enhance your good points, we all have them!

Even if you are the CEO of your company, you don't necessarily have to be the one in the videos. Find one of your employees that would make a great ambassador for your business and use them instead. They have now become your company spokesperson.

If you are truly camera shy then just start out by creating videos with PowerPoint slides. You could still add your voice to the video, use a tool such as Audacity to record your audio. Or if you prefer you could use royalty free music tracks.

When it comes to marketing with video you want to publish videos regularly. Short videos usually work the best and these range from 1 to 3 minutes. Don't worry about the quality, just keep producing video and you will find your techniques and quality will improve. Practice does make perfect when it comes to creating videos.

If you are talking on the video then be yourself and be transparent. Don't put on airs and graces. Just work on letting your personality shine through. This will really help engage your viewers and get them to subscribe to your channel.

Another idea for the camera shy or nervous person is to create a video with another person. Having someone else in the room with you can help ease your fears and help you to relax. You may just end up having lots of fun.

Of course, the content of your video is important. You want to aim to create informative and compelling content that will get your viewer watching the entire video.

As you can see there is nothing to stop you from creating and marketing your business with video. Even if you are nervous, you have alternative ideas on how to create videos. Don't let any excuse stop you and jump on this growing and popular trend.

Finding Topics for Your Videos

As with anything new, you are full of great ideas for creating new blog posts or videos, but after a while you find yourself at a loss of what type of content to create next. In this article we will discuss some easy ideas that will have you coming up with topics quickly.

Creating videos is similar to writing content. You want to discuss important ideas and issues that follow the top trends. If you can always be the first one to inform your list or customers of new products and trends, they will look forward to hearing what you have to say.

One easy way to stay on top of trends is by using an RSS Reader. Then all you do is subscribe to top blogs and websites that are related to your business niche. Each morning you simply scan through the headlines and see what is trending. You instantly have new, hot content to write or create videos about.

Another idea is to set up Google Alerts. You can set this up using keywords or actual website URL's. Then decide how often you want to be notified and create your alert. Each time this keyword or website is found by Google they will notify you. This is a great way to find out when your favorite blog has just published a new post or uploaded a video. You can then be among the first people to leave comments.

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