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If you want to offer your videos to your website/blog visitors, there are several paths to choose from.
The most common is for a person to upload their video to YouTube, and then use the embed code from YouTube to include the video on a page or in a blog post on the site. The picture above shows you how to do this. This is the ideal solution for people who don’t have a lot of bandwidth, because your servers aren’t hosting the video.
However, because YouTube and other video hosting/sharing sites can delete your videos at their own discretion, and some people don’t like the idea of sharing a video branded with another company’s logo, there is a bit of risk involved with using a service like this.
As such, some marketers use a JW Player plugin with their WordPress blogs that will allow you to create a personalized Flash player that can be embedded anywhere. You can add watermarks to your videos, and even monetize them with Google AdSense®.
However, this method tends to eat a lot of bandwidth, and if you run out, your site goes down until the next month in the billing cycle. Before you opt to host videos yourself, make sure you contact your hosting company to find out what your bandwidth limits are.
If you have limited bandwidth and still do not want to use YouTube or another video service to share your videos, there is a solution!
Amazon S3
You can host your videos with the Amazon S3 Simple Storage System. The service allows for inexpensive unlimited data storage. This is an excellent solution for people who do not want to use their own servers to host large files.
You will pay 15 cents for each gigabyte of data you upload, and 187 cents for each gigabyte transferred (when someone watches the video, or downloads a file.) Essentially, you’ll only pay a few dollars a month for storage and use. Because there are no recurring charges or fees, you will only pay for what you use.
This service is incredibly cheap - $0.15 for each gigabyte of storage uploaded, and $0.18 for each gigabyte transferred. So basically, you can store dozens of videos for only pennies. Even if thousands of people view your videos, you will likely only have to pay a few dollars. There are no recurring fees or charges - you simply pay for what you use.
You can also use this service for music files, or to back up important files on your computer so you have them in case it crashes... and you will pay far less money than if you would if invested in an external hard drive, which could be lost or stolen.
Video Marketing Tactics
This is the last thing we’ll cover in this book, because once you learn how to market your videos, you will have everything you need to become successful with video marketing.
Keep your videos targeted. You wouldn’t write about cooking a meal on your dog/pet blog, so you need to treat your videos like this as well. Keep them focused and laser targeted on exactly what your visitors are looking for.
Deliver good content. Producing articles and blog posts with spun jargon may help with backlinks, but it’s not going to drive traffic, and it won’t increase your conversions. Your videos should be treated the same way. Crap videos will not offer ROI.
Tailor your video design to your target demographic.
Write eye-catching titles and descriptions. Instead of: “How to Make Money With....” Use “How I Made Over $500 With... While ASLEEP!”
If making a “how to” provide the basic steps, but don’t give it all way. Tease your viewers so they want more. This will help drive traffic to your website, and when they find what they need, it could turn them into buying customers.
When working on your next project, instead of the traditional eBook, consider making a video series. The content is still fresh enough to attract people who don’t feel like downloading yet another eBook.
If you are going to speak, write a script for the video before recording it. Too many videos feature marketers who appear as though they have no idea what they are hing to say. Not only does this make the video boring, it makes the person seem less credible.
If you will be featured in your videos, either as yourself, or just your voice, develop a personality to ensure your viewers will enjoy your presence. Many marketers are dull and boring. Add brightness and enthusiasm into your videos, even if you have to fake it.
Use videos to continuously develop your brand. Use a style for your audience. They will become familiar with you and your brand image, and if they like it,they will come back for more.
Overview
Well, I hope you enjoyed the report! This should give you a great headstart...
Video marketing is no different from every other aspect of Internet marketing, because it too, takes hard work, energy, time and effort to develop, master and profit from.
You won’t likely become a millionaire from one video. It will take creating consistently valuable content and using proper SEO to be successful with your video marketing, but this book has everything you need to get off to a running start.
If you want to discover how to make real money online by creating videos grab our advance video marketing guide “Video Marketing Excellence”
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- License: Resell Rights
- Category:Ebooks
- Tags:2015 Ebooks With Audio & Video Resale Rights