Video Magic Mrr Ebook

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We talked earlier about the distinction between content and presentation. The key to using audio-visual techniques successfully is to find the right balance between these two poles of web design.

A page that's entirely content-driven (many Wordpress blogs, older FAQ archives, message boards, Wikipedia) can provide a rewarding reading experience, and if the content is good and search engine friendly the page is likely to rise high in the page rankings. But once web browsers visit that page, what are they going to see?

It takes the human eye something like two seconds to give a subconscious once-over to any web page. It takes less time than that for the subconscious to make a quick, intuitive judgment about the page the eye sees. When we see web pages from the early days of the Internet--or modern pages that haven't really learned anything from the years of improving technology since 1996--our intuitive judgment is that while this page is probably informative, it's going to be somewhat boring and drab to read.

It's hard to even imagine a product that you might be trying to sell with that advertising strategy: make it boring and drab! You want your product to seem up-to-date, technologically savvy, useful, and on some level cool. You want your customers to imagine themselves using the product, to feel exciting and sexy while using the product. And a content-heavy website--as cheap, informative, persuasive, and search-engine friendly as it may be--is just not going to make anyone feel exciting or sexy. Content informs--it generally does not inspire.

And we've already talked about the drawbacks of a presentation-centric page. Yes, lots of flashy, well-produced audio and video will make your product seem exciting and sexy--but it'll also break your bank and drive some customers away when they realize you don't have anything more substantial to offer them.

The key, as with anything, is to find the middle path. Include some audio-visual flourishes as close as possible to the "landing page" of your site. Dazzle them and hook them with presentation. Then--without wearing out your welcome--slowly reel them in with content.

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• License: Master Resell Rights
• Category:Ebooks
• Tags:2008 Ebooks Master Resale Rights