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7. Encouraging Video Sharing
Last but not least, the secret to being successful with video marketing using YouTube and various other video platforms is to actively encourage video sharing. Studies show that users who ask for shares are much more likely to get them than those who do not. When you upload a video to any video sharing platform or social media site, getting a good number of shares is key to expanding the size of the audience that your content is reaching. Actively asking for a share, whether at the end of the video or in the video description, can prompt your followers to click the ‘share’ button – after all, it only takes a second.
Sharing Incentives
Another great way to get your customers sharing your video content is to offer incentives for sharing. For example, holding a competition where users who share a video are in with a chance of winning a prize or promising to do something if a video post reaches a certain number of shares are great ways to encourage people to remember that sharing is caring.
Standing Out
With video content becoming so popular, it’s important to remember that brands are at risk of ‘blending in’ with the crowd. Creating content which is much the same as everybody else’s is less likely to get you as many shares as video content which is different and stands out. Coming up with something new, innovative, rare or unique can help you to generate more interest in your business and as a result, increase the amount of times your video content is shared. Although it may not always be possible to come up with something truly unique, doing something that makes your video stand out from the crowd can go a long way when it comes to shareablility.
Engaging With Viewers
One of the best ways to encourage more shares when it comes to your video content on social media, YouTube and even your business website and blog is engaging with your customers. By making your viewers feel that they are somehow involved with the video simply by watching it, you will encourage them to share it with their own friends and followers in order for them to have the same experience. Creating video content which your target audience will enjoy and relate to means that market research should be a huge priority, in order to make sure that you know what’s in demand.
- License: Master Resell Rights
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