Using Facebook Events To Engage Your Audience Personal Use Ebook

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Using Facebook Events to Engage Your Audience

Do you struggle to keep your audience engaged? Social media has become an important tool for audience engagement. As well as allowing you to create business pages to connect with your customers, it also provides several ways to market your services.

The most popular social media channel for businesses, Facebook, offers a variety of tools to boost audience engagement. One of them you might not have considered using is Facebook Events.

Here, you’ll discover how to use Facebook Events to engage your audience.

The power of Facebook Events

Facebook gives you a huge audience to market to and its events feature can be a great way to reach them. Helping you to build up customer loyalty, generate additional leads and keep your audience engaged, Facebook Events can be a powerful marketing tool.

You can use the events feature to advertise upcoming occasions or events. So, it could be a bonus you’re offering for a limited time, or a networking event you have organized for example.

After setting up the event, you can invite fans of your page, alongside friends and family. This will create an RSVP list, with those invited placed in an “interested in going”, “attending” or “not attending” category. This helps you to clearly see who plans to be there.

Members who have been invited, will be notified as the event date gets nearer. There are actually different types of events you can host via Facebook. It helps to have a good understanding of each type before deciding which is best for you and your business.

What types of events can you host?

There are two main types of events you can host via Facebook. You can either host an online or offline event. You can also choose whether to host a paid or a free event.

While offline events have the power to generate more sales, hosting online events can deliver a lot of benefits. This is especially true following the coronavirus pandemic which forced us to socially distance and cancel events.

With an online Facebook event, attendees simply need to tune into your channel on the day of the event. You’ll typically host it via Facebook Live, allowing you to quickly connect to your audience. One of the benefits of live online events is that they save onto your business page. This means anybody who missed the event can still catch it while you keep it on your channel.

With offline events, you’ll simply be using the tool to advertise rather than host it. However, you could also live stream the event for anybody who wasn’t able to attend in person.

So, choose whether you want to host an online or an offline event and then think about the pricing. If the event is going to give your audience a lot of value, selling tickets can help you to make a good little profit. Another thing to consider is that selling tickets gives the event a more exclusive feel. This can drive up sales, resulting in a larger number of attendees.

On the other hand, offering free tickets can also greatly boost attendance. The trouble is, you’ll generally experience fewer conversions from free events so this is something to consider.

The best practices and strategies you can follow

If you want your Facebook event to be successful, there are a number of practices and strategies you can follow. These include:

• Optimize the event
• Provide regular updates
• Consider adding an incentive
• Promote on other social media channels
• Create event hashtags
• Engage with influencers

The first strategy that’s going to increase results is optimizing your event. This is going to guarantee maximum visibility. It basically involves using keywords in the event description that will help people find it. Facebook will automatically suggest keywords but doing keyword research will greatly enhance its optimization.
You’ll also want to ensure you provide regular updates to your attendees. Use your business page to advertise the event and provide taster content to get them excited. Provide updates on both the event page and your business page. As your audience engages on your event page, it will help it to show up in newsfeeds of their friends and family. This gives you the potential to reach a much wider audience.

Consider adding an incentive too. For example, every person who attends the event will receive something for free. It could be a free gift, or a discount off your products and services. Giving them an incentive is going to help significantly boost attendance and interest.

• License: Personal Use
• Category:Ebooks
• Tags:2020 Ebooks Personal Use