Using Banner Ads For Traffic MRR Ebook

Sample Content Preview

Foreword

All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.

Using Banner Ads For Traffic

Ramp Up Your Business With Banner Advertising

Chapter 1:

Banner Ads Intro

Banner ads are one way on ensuring this becomes a reality from a possibility. Basically these image based promotions are usually done in a web presence through ad networks where managing the campaign is the priority. Delivered through a line of partnering websites or publishers is what allows this style of advertising to become more popular and thus more widely used.

The Basics

If the business owner chooses to display the ads on specific categories at the publishers website the added interest garnered will be from the highly targeted visitors who are interested in that particular category. This application also works when the ad is listed in under many categories and this then will generate possible interest from the whole network.

The benefits may include a wider audience being sought and derived. When this happens it would mean more people are privy to the product or service because of the banner ads being made available for viewing from a larger platform.

This also allows for the allocations to be set up a Geo targeting which the focuses on the main areas of marketing and getting customers.

There is also the benefit of having the advantage of being able to select from a larger list of categories which consist of targeted sites that project the relevant ads.

There is also the facility of being able to use behavioral targeting which makes choices based on gender, age, time of day and as positions to reach the targeted audience more efficiently. Being able to choose from several different sizes of banners is also another benefit.

Chapter 2:

Types Of Banner Ads

There are several different types of banner ads available for the individual’s use. Ranging in size and color these banner ads are custom-made to fit the requirements of the ad idea.

The Forms

Coming in a variety of shapes and sizes makes the advertising works a little less challenging as the designs do not have to be confined to any particular size, color, or design.

All these are done using the pixel dimensions which is actually the smallest unit of color used to make up images on a computer or television screen.

The most popular style of banner usage is the full banner which measures about 468 x 60. These banner ads are a good representation of the range of common ads posted.

Though there are no severe restrictions on the sizing used, most websites have been known to impose certain limits on the memory size which is usually about 12K to 16K.

There are many varieties of banner ads available. The simplest banner ads feature only one static GIF or JPEG image which is then linked to the advertiser’s homepage.

Then there are also banners which are capable of displaying several different images simultaneously. This can also be seen as an animation like presentation. Besides all this, there are also the rich media style banner ads.

These ads make use of tools like audio, video, or Java and Shockwave programs to design and display the ad content. This allows for the ads to then become interactive beyond the initial simple link functioning.

There is also the interactive nature of the banner ads. These ad styles allow the flash banners to interact with the viewer and engage them in the ad content and message. These are fairly popular as it ensures the viewers rapt attention and staying power on the page.

• License: Master Resell Rights
• Category:Ebooks
• Tags:2017 Ebooks Master Resale Rights