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Not taking the time to view the possible competition is one of the biggest follies that is usually made, thus this should be done with careful consideration.
The use of too many words and designs could possibly end up confusing the target audience rather than coming across as being informative.
Using words and language phrases that are hard to understand or even using jargon that is not commonly understood is also another thing to avoid. Ensuring the banner is designed to give valuable and usable information is more important than designing content just for advertising purposes.
Always avoid selecting banner ads that are not really related to the content or purpose of the site. If the choice is made based on the attractiveness factor, potential visitors who open and view this site will end up being annoyed both for the time wanted and also for the irrelevance on the information provided. This could lead to more serious repercussions like getting the site blacklisted or banning the site altogether.
Having sound knowledge on how colors effect the viewer may prove to be rather beneficial. Using the wrong colors is to be avoided at all cost as this could have a bearing on the content in a negative way.
People often take a serious note on the association of certain colors to be linked to certain ideas or situations.
Thus using the wrong color should be avoided as it can either dampen the impact of the message or even worse negate the efforts of the site altogether.
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