Use Facebook Live To Build An Audience PLR Ebook

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How To Use Facebook Live To Build an Audience

There are just over 1.68 billion active monthly Facebook users. It is by far the most popular social networking website in the world. Long gone are the days where Myspace and Bebo were relevant.

There are many different features that make Facebook such an amazing site, the main one being that it is extremely user-friendly, meaning that literally, anyone can use it (As long as they are over 13!). One of the newer and extremely popular features on Facebook is Facebook Live.

What is Facebook Live?

Facebook Live is a new feature on Facebook that allows an individual to have the camera on the device that they are on shown live for people to see. Obviously, you can control what group of people are able to see this live stream. Many people use it to just have a chat with all of their friends on Facebook or to show something that is happening at the current time that may capture a few people's attention.

Certain people have taken full advantage of this feature, however, and have used and continue to use Facebook Live to promote themselves and grow an audience. Some people use it to showcase their skills, such as singing or sports related content.

Other people use it to showcase comedic things, such as a Hare and a Tortoise actually having a race, just stuff like that. It is exciting that people have learnt to utilise this certain feature of Facebook so that we can all be entertained while on Facebook in a totally different way.

Can anyone Grow their Facebook Live Audience?

Yes! That is the great thing about this feature, you don’t need anything to excel at using this.

Of course having certain things makes it a whole lot easier, such as already having a large audience or having equipment that is useful when it comes to videoing things. It should be noted that it is relatively difficult to grow an audience, it takes a lot of perseverance, but if you are willing to put in the hard work it can be extremely rewarding.

Below are several tips to help you build a Facebook Live audience.

1. Be Consistent

This is perhaps the most important aspect of Facebook Live. Try to create a schedule that you follow week in and week out. Having a schedule that others can see helps you out a lot simply it shows that you are a regular. If you are a regular and someone happens to see what you are doing and enjoys watching it, they will see they you do this consistently and they may, in fact, become a regular member of the audience. If you have a schedule you have to commit to following it.

Unless you have a very good reason, it isn’t wise to not follow this schedule. This shows that you aren’t as professional as you are portraying yourself to be which can be detrimental to the entire building of your audience. Be consistently online and you will give yourself the best opportunity to shine and grow. It also helps to be consistent with your planning and what you are doing. Say you are putting on a show or streaming a game or something like that, no one really wants to watch the same content every single time.

Try your best to offer something new and fresh every time you live stream. Obviously, there is bound to be moments where it is inevitable that you’ll repeat content, but just try and make sure there is as little as possible. Repeated content gets stake really quick.

2. Be Genuine

The great thing about a live stream is that it gives you the opportunity to interact with people. In my opinion, this is much more valuable than any pre-made video could be. Being able to interact with the audience just gives you more chances to impress them, which gives you more opportunities to turn them into regular viewers. A live stream lacks the polish of an edited video.

Perhaps this is a negative thing but it is also a good thing. The rawness of a live stream gives the audience a chance to see you in a genuine way. Obviously, it gives you a higher chance to mess things up, as long as you don’t do anything super weird and you aren’t boring and interact with your crowd, you are bound to capture a few regulars every single time you stream. People love genuine people. Be one.

3. Practice

It is no secret, live streams are extremely scary. You give people the opportunity to see you without all the fake theatrics that a video offers you. This is why the first few times you live stream on Facebook you’ll likely be really nervous and won’t be as comfortable with the crowd as you could be.

This is natural, simply because it is something that is a new feeling, just like skydiving and climbing high things. If you don’t do something consistently you are going to feel fear. As long as you keep on focusing on the long term and trying to improve every chance that you get, it will gradually get easier and easier, and you’ll become more comfortable with the crowd, which in turn gives you the opportunity to put on a better show for the audience. I can’t stress enough how important practice is, even when it comes to things such as this. Practising getting better at live streaming also helps you in other aspects of life as well. The confidence you’ll gain from getting better and better at doing this is exponential.

4. Plan every Live Stream

It is sad how often people fail to plan. If you fail to prepare, you prepare to fail. It is so much to live stream when you have a plan and an idea of what you want to accomplish from the stream.

Of course, there can be some circumstances where you may be able to just completely wing it, but you’d either have to be extremely comfortable with your live streaming skills or be intoxicated. Hopefully, if this does ever happen it's because of the first reason. Planning the stream and what you are going to do just offers a better experience for everyone. If you are first starting out with streaming, it is essential that you plan.

You don’t have any experience with streaming, so you need to have a plan and a backup plan so you always have an idea of what to do and what to fall back on. Don’t feel silly or dumb for creating a plan. Plans are for cool people. Be a cool person.

5. Invest in Equipment

This isn’t an essential thing to do, but it is always nice to have good equipment to work with. Of course, the majority of people will just use their smartphones or computers to do this, which is perfectly fine, but if you are dead serious about building your audience, you’ll do whatever you can to gain a great advantage.

This is one of those things that will just give you that extra layer of quality to the rest of your live stream. Having a stream that is crystal clear is much more appealing than a stream that has low-quality video and sound. It may cost a tad more than what you’d like to spend, but if you continue to build this audience of yours and commit to Facebook Live, then the pay off can be amazing.

6. Advertise

There is nothing wrong with a little bit of advertisement to make sure that your live streams are getting as much exposure as possible. This is one of those other small things that could make a big difference. You want to get to the point where a high amount of the people that stumble upon you and watch your stream get hooked and want to watch the rest of the things that you create.

The tough thing should be trying to get people to visit that Facebook Live stream of yours. Advertisement helps this a lot. There are many different ways that you can advertise. Perhaps make a teaser video that gives the audience a small glimpse of what’s coming up. Perhaps even just choose a photo that does the same thing as the video. The possibilities are endless. Good advertisement goes a long way these days. People watch what they want to, make sure you are what they want to watch.

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