Unslappable Seo PLR Ebook

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It’s no longer enough for your content to just be unique, it needs to be authoritative, provide substantial value, answer questions and offer the very best, most researched information and material possible.

We used to call this kind of content “pillar content” and it would be used as a lead-in to our blog, often featured on the front page. These days, every post and article on our website and blog needs to be created in the same way.

Authoritative content goes beyond just originality. It offers direct answers and useful information on key conversations and topics that are relevant to our overall website.

High Content-to-Advertisement Ratio

Your website also needs to feature a high content to advertisement ratio. While authority websites can feature ads for relevant products or resources, every page on our website should feature a much higher ratio of content per advertising space.

In fact, you should limit the number of ads on your website to 2-3 per page while making sure that advertisements never appear above the fold.

Google requires that your website features compelling value criteria in order to be given a high ranking. Build content-rich websites that feature current, up to date information in article format.

Keep in mind that it’s no longer about the length of each article but rather the actual content. Google wants to provide the best resources based on search queries, so that search engine users are given the most relevant sources possible.

Engage Visitors

In the world of social media, it’s important that you find a way to engage and interact with your customer base. Implementing engagement tools will help your website’s overall ranking and traffic volume in a number of ways including:

Sticky Factor - the more you engage your audience, the more often they will return to your website. Repeat traffic equates to customer loyalty.

Encourages Activity - When you give visitors an opportunity to communicate with each other they will feel more connected to your website, and your brand. Integrate comment boxes, forums, discussion groups and communication channels.

Increased Value - It’s not only your customers and visitors that will gain a positive experience from your website but the search engines as well. The more significant user engagement is on your website, the higher your quality score and ranking.

Create Micro Sites

If you plan to cover multiple topics or niche markets, it’s wise to create a series of micro-based websites.

Micro sites are smaller content-rich websites that are focused on specific topics and themes. Not only are they important to search engine optimization but they are a great way to push your main website to the top of the search engines.

Create topic-focused websites that provide valuable content and link to your main website, cited as the primary source for information. Since Google is looking for relevant links that point to your website, creating a network of micro-sites that offer information relevant to your niche that also feature a prominent backlink to your ‘mother site’, you’ll be able to siphon link juice, increase visibility and expand your presence within your niche.

Just make sure that you set up your micro-site network on a different IP block than your main site. You can do this easily by signing up for two different hosting accounts and verifying that each one uses a different address (IP block). Ask your hosting provider for help if you need to!

Diversify Anchor Text

Anchor text consists of the keywords used to describe a link. It used to be easy to rank for a specific keyword just by focusing on building a backlink campaign that optimized keywords through anchor text. Not anymore.

These days it’s important to diversify anchor text, spreading out the keywords used through a solid backlink campaign. Consider replacing anchor text links that are focused on keyword strings with anchor text focused on your website title, domain name or company name.

Websites that were optimizing anchor text for their website, domain, business name or direct page name were not heavily affected by Google’s update so keep this in mind!

Monitor Your Results

Many webmasters weren’t even aware that another Google update had taken place until it was too late. It’s important that you stay on top of your traffic sources, overall ranking and on-site activity so that you can repair traffic leaks and continue to optimize your website for the most highest ranking possible.

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