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There is an old saying in the world of Internet marketing that the people who are learning the business learn a bit too late that you cannot possibly improve what you cannot measure. This is especially true in case of tracking and measuring the traffic that comes to your website.
If you want to be a success ful Internet marketer you need to find and install the tools necessary for doing this task since after all it is the people who visit the site who are the lifeline of it. The way to track and measure the traffic is called ad tracking.
You need to understand the basics of ad tracking to realize the value of the process. To use ad tracking to its fullest capacity, unique tracking routes can be created for each traffic source like the banner ads, PPC ads, and email newsletters and so on. When the traffic comes to your website via the provided link, it will come up on the visitor statistics or tracking dashboard.
Getting traffic to your website is an easy task. The difficult part is to earn money by making people visit your website. Not all traffic is the same. What you will be looking for is the targeted traffic, people who are really interested in what you have to offer, down to the very last detail. These are the people who will be your buyers and help you make your money.
Two components that are an integral part of the process of making money through the website are amount of traffic and value of traffic. The higher percentage of targeted traffic you have and the more traffic that you have which is more specifically targeted to your niche, the more amount of money you are going to make.
The value of the traffic is determined by the percentage of the traffic that is making a purchase. This implies that you have to track the source of your traffic to determine its value. This can be done with the help of conversion and tracking software applications that can be connected to your website.
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- Tags:2008 Ebooks Private Label Rights