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Chapter 7: Is It Too Late For Me To Start SEO?
The answer to this question is best demonstrated by the following story about a friend of the author's father.
He had an issue. He wasn't sure if SEO could really change his pottery business's direction. He said that pottery wasn't like rock bands and Super Bowl, and no body was thinking about it any-more. Gone were the times when little children were so subservient to every thing simply to learn the art of pot making.
He was about to turn fifty six and had not known anything about the internet. He had never even attempted to put one word into Google's search bar and knew nothing about hi-speed computers. He was, nevertheless, astonished with my Mac and the way my touch-screen cell phone worked. He believed he was too old for SEO but I refused to agree with him.
I opened Google and typed in: 'Pottery in USA'. I quickly said, while pointing to the incredible number of Google search engine results, 'On the web, every thing could be the Super Bowl and rock stars.'. For the 1st time, I witnessed his eyes widen. I quickly knew: he'd try SEO. He'd believe in an advocate of SEO like me.
From the beginning, it had been hard to describe the concept of SEO to him. Irrespective of his age, he was a genuine country man who had been never taken to new technology and was actually a genuine blue pottery artist. I even had to simplify my explanations for him to obtain my message. But, nonetheless, he allowed me to return everyday to show him more about SEO, and he listened each time I spoke. I knew that he was really very interested. At that point, I wasn't concentrating on closing a deal with him or creating a profit. I needed him to understand and experience something wonderful even at his time of life.
Being an SEO professional, I will plainly say that this was the turning point of my career. I had been rejected before and doubted by business people, but this friend of my father just turned sixty five last month and he is still very busy managing his 3 brand new local shops. He has also started online networking groups and has registered on Twitter. He has even got a WordPress weblog to teach people all about the art of pot making.
Obviously, what this story demonstrates is that it's never too late to begin SEO. Today SEO is really a serious business and thought to be an essential tool for internet marketing and promotion. Small entrepreneurs made large amount of bucks by remaining in the top search engine ranks. Now we begin to see the popular brands also investing a significant chunk of money on SEO. This shows how optimization is becoming essential for any sized business.
There are several essential facts associated with the usability of the various search engines which make them a great medium for marketing websites. They are certainly one of the more popular resources globally for choosing the best services or products, both at the neighbourhood and worldwide scale. This means that, whatever the function or nature of one's business, there's a good likelihood that somebody somewhere will be searching for your kind of business on the various search engines.
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