Ultimate Traffic Blueprint Resale Rights Ebook

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Free Traffic Methods

If you're running on a tight budget, there are several free traffic methods you can use to start driving traffic to your website. Remember that when you opt for free over paid marketing tactics, you will have to invest more time, and the results are typically slower.

Forum Marketing

Forum marketing is a good way to generate traffic to your website, but it will only work if you're providing something of value to the forum members. In other words, you can't just join the forum and start posting anywhere and everywhere, just for the sake of posting. The best thing to do is to set up your forum profile with your website URL, and include your website URL in your signature, so it's automatically included in every post you make on the site.

The key is to make sure you find forums where your target audience is frequently found. You can do this by searching Google for "forum + your niche." Once you've found a forum or two related to your niche, then it's time to start looking for places where you can be useful.

Look around the threads, and if you see someone asking a question, take the time to answer it. Don't sell your product or service, unless it provides a legitimate answer for their problem. Instead, offer your expertise and extend a hand to help, if you're able to do so.

The more actively involved you become in the forums, the more you'll establish yourself as a expert in the field, so people will learn to trust you and what you have to say. When you're a credible expert, you'll start to see traffic come from the effort you've put into forum marketing.

Video Marketing

Video marketing is another good way to generate traffic to your website. It takes a bit more time to develop videos, though, so you'll need to create a balance in the time you spend using this method with other methods, until you see that it is working well enough for you to continue.

If you have a computer/Internet related niche, making videos is much easier for you, because you can use screen-casting software to record your screen while you talk. You can use it to share tutorials related to your product or service. This also an excellent option for people who are camera shy, and don't want to physically appear on camera but still want to make use of video marketing.

If you regularly engage in conference calls, where your interested customers can come to learn more about your product or service, you can use screen-casting software to record the session, and then include this as a video, too.

Screen-casting software options include:

AVI Screen: Free

Cam Studio: Free

Adobe Captivate: Commercial

Screen Flow: Commercial, Mac software

Jing: Free, with limitations

Other niches will have to invest in a video camera, if you don't already have one, and spend time editing videos to make them useful to your audience.

To do this, you'll want to sign up for a YouTube account. Since Google owns YouTube, having a dedicated YouTube channel where you post videos can naturally help with your search engine optimization to improve your traffic numbers.

Invite people to become subscribers to your YouTube channel by including a link to it with your social media icons. Subscribers will be notified whenever you post a new video.

You can also include your videos in blog posts, giving you yet another crosspromotional tool. If people find your blog post, they can be drawn to your YouTube channel, and vice versa.

Twitter

Twitter is another excellent free traffic promotional tool. It may take a while to see results with this method, because you need to take the time to build an audience of followers who are targeted to be your potential customers.

It's important to get involved and interact with people on Twitter, and it's equally important not to constantly "toot your own horn." If all you do there is talk about yourself and your products or services, no one will listen, and you'll quickly get lost in the abyss.

Much like you would do with forum marketing, you should take time to find things to share with your audience that are of use to them, regardless of whether or not they originate with you. A good rule of thumb is to share your own content 10% of the time, while sharing others 90% of the time. By creating relationships with people on Twitter, you may be able to find others who are willing to share your content with their following, in exchange for you sharing their content with yours.

To make this easier for you, Prismatic offers a collection of material for every niche/subject you can think of. You can automatically get share links, and then, to save even more time, use HootSuite Pro or similar software to schedule your tweets and other social media updates. This should not, however, take place of actual interaction with your followers. Use it to save time, but never to fully automate the process. People need to know there is a real person behind your Twitter profile.

Facebook and Google+ Groups

Facebook and Google+ groups are much like forum marketing, except they use the social media networks as their platform, rather than stand alone forums. The best way to use these tools is to search the networks for groups where your target customers are already active.

Become actively involved in those groups, but never by spamming the groups with your product or service advertisements. You'll be removed from the group, and you may compromise your social media accounts. Instead, look for ways you can become helpful. Answer questions, and offer to be available for questions whenever possible. Never participate in a group for the sole purpose of promoting your business. It will show, and people will start to ignore you.

When you start to see your own brand/community expand, you may want to start your own Facebook and/or Google+ group to allow your followers to come together and discuss your product/service. They can talk about how it's helped them, how they want to use it, ask for advice from other users, etc. all while providing a real customer testimonial base for your perspective customers. It can also serve as an excellent customer service vehicle once your business is up and running.

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