Ultimate Multi Level Marketing Secrets Resale Rights Ebook

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The Multilevel Marketing Concept

What is Multi-Level Marketing?

Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit. Firms, having a large product base, often cannot employ equivalent sales force; and believe they would be better off without the traditional approach. Hence, they implement MLM to survive competition from multi-nationals.

MLM is also known as Network Marketing because it utilizes a network of individual customers to hit other potential customers. In other words, every individual customer serves as a sales representative.

Multi-Level Marketing Vs. Pyramid Marketing

People often confuse MLM with pyramid marketing; however there is very clear distinction between the two approaches: pyramid marketing is about getting your money and then using you to recruit other distributors; MLM, on the other hand, is about moving the product through a larger network of distributors so that the business can increase sales volume.

Another difference between MLM and pyramid marketing is that Pyramid marketing requires each level to DOUBLE before a new level is created so it isn't fair to people lower down in the levels and also unethical. MLM, however, awards a commission based upon the volume of product sold through own sales efforts as well as that of the down line organization.

Since MLM faces the risks of initiating a business that has not been tested by the customers is not recognized, people prefer to wait a coupe of years before joining. Hence, they also witness the company’s track-record and reliability.

Structure of Multi-Level Marketing

Multi-level Marketing follows a significantly different structure than Pyramid marketing: the network is divided into parts comprising of different number of people. Some parts of the network may comprise of lesser people because the initiator might not have been able to sign-up more people; however, other parts may have flourished due to a hard-working marketing genius have good resources. Hence, MLM turns out to be a fairer approach to income generation.

Growth within Multi-Level Marketing Firms

An MLM opportunity, having a wide-spread network, brings greater growth prospects as members become eager to introduce more people. Furthermore, those present higher up in the network are encouraged to share their experiences with those subordinating them. This is because improvements in the performance of new entrants and subordinates will result in higher profits for the seniors.
Hence, great income-earning opportunities can be availed out of Multi-level Marketing firms. The only key is to select one with a successful product or service; such that you would prefer for yourself.

CHAPTER 2

Understanding the MLM Situation and Opportunities

Multi-level Marketing is in fact a Distribution Revolution. The evolution of multi-level marketing has fostered a business paradigm shift that has changed remarkably the traditional ways through which a product was marketed and distributed to the end users. Multi-level marketing has eliminated the need of requiring additional warehouses, wholesalers, and retailers and advertising budgets making it as one of the lowest cost marketing methods. Hence this new mode of marketing has freed up a lot of money that was previously being eaten up by huge advertising budgets and these funds can now be utilized by developing better and innovative products.

Scope of Multi-Level Marketing

The multi-level marketing technique incorporates multiple levels of marketing spreading to masses of potential customers and this is what actually all companies desire that is to reach to maximum number of prospects. Especially with the advent of internet marketing, the scope of MLM or Network Marketing has reached the apex. Companies in various industries like the health care products, beauty and skin care lines, cosmetics, and various others cannot actually survive in the long run without actually implementing Multi-level marketing strategies especially amid the course of their business.

Highlighting the scope of Multi-Level Marketing, Michael L. Sheffield, the CEO of Sheffield Research Network, a Direct selling and MLM consulting firm, in his Direct Sales Journal, issue of Feb / Mar 1999, wrote an article titled "Comp Plan Conversion: Direct Sales to MLM Compensation Plans" in which he maintained that MLM has introduced a paradigm shift in the traditional direct selling business and with the internet revolution the success of MLM companies has raised many folds. He further cited the statement produced by Neil Offen, president of the Direct Selling Association that MLM had gone from 25 percent of Direct Selling Association membership in 1990 to 77.3 percent in 1999.

Multi-level Marketing Opportunities

Multi-level Marketing is a career of uncountable opportunities and growth prospects in the economy. Today multi-level marketing is not only viewed as one of the most cost effective and efficient sources of marketing and distributing your products and enhance your sales, profits and business leads but also it is considered to be a source of employment generation in the economy. As more and more people are moving towards e-marketing and e-selling, MLM is creating a buddle of employment opportunities and is considered to be a source of residual income for a number of people around the world including students, unemployed, and the women especially the house wives. Not only has this, MLM offers a variety of benefits to the companies to achieve maximum profits.

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