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Exploring The Copywriting G-Spot
Instant gratification. What is there not to like about it?! So as a Copywriter, it's extremely important to assure your potential customers instant delivery. Because let's face it - instant gratification is woven into the very 'fabric' of the Internet; quick and easy impulse buys with just a few mouse clicks. When they're in the mood, people want their stuff Right Now.
Especially if your product is being mailed out via a print-on-demand service such as Kunaki or CafePress... give them some related digital goodies they can download immediately. I reveal a powerful, but highly underutilized strategy for doing exactly this, on page 16 of Lucrative Affiliate Marketing Secrets Revealed.
Also remember to let your potential customers know something along the lines of "Your download is waiting for you on the next page...", or "In mere seconds, enjoy instant access to..." etc.
Copywriting Erogenous Zones:
No distractions. Avoid all unnecessary "click me" noise and contusion.
This is by FAR the biggest problem that I constantly see over and over again... a load of links to see other stuff, and no clear call to action in plain view; to the extent that it often cause an acute case of brain pucker.
Click here to see this, click here to see that... it just plain doesn't work. It's irritating as all get out, and does a great job of losing visitors every time.
No constraints. Worry not about length. Take as much space as you need to magnificently convey the rich benefits of your offer.
As previously discussed in the Seduction Marketing Underground Black Book, the whole 'Long copy style vs. Short copy style' debacle has absolutely nothing to do with word count "length"; but rather visual aesthetics, and info accessibility.
So if you are to become a truly profitable (i.e. sustainable) Copywriter, it's because you actually take the time to understand why these various elements work; and moreover, how they can be effectively 'stacked' for even greater results.
While the Seduction Marketing Underground Black Book does indeed offer you numerous handy checklist-style tools, I chose not include a one-size-fits-all "sales template" for this very reason: Avoid the cookie-cutter mindset at all costs.
Focus. Your sales letter should only ever do four things:
Entice with benefits.
Exude your expertise.
Crush fears and doubts.
Lead to a unified call to action.
There is no #5. That's it!
See your sales letter as kind of a bridge. The starting point on one side is the headline, and anyone who successfully gets across the bridge to the other side has either subscribed or purchased.
To give them the best chance of a safe crossing (i.e. generating a new lead or sale), keep focused, and rip out all the irrelevant garbage that's harming your Traffic Funnel. If it doesn't exude your expertise, entice with benefits, crush fears or unify a call to action... it's gotta go. Pure and simple.
No false assumptions. It's only natural after you've been at something for a long time, that it seems simple or obvious to you. However, it's not necessarily the norm for others.
So depending on the market you're going after, there's going to be some degree of variation in the type of visitor you get (i.e. previous knowledge/experience). This is why it's crucial to truly understand exactly who your precise target demographic is (also covered in greater depth via the Seduction Marketing Underground Black Book).
Spice up your copy. Your writing style should be neither hard-sell all the way, nor boring. Make it come alive; especially in regard to your product's benefits. Remember your product isn't merely 'cool', or 'nice'. Hell no. It's got to be amazing, astounding, rock solid, laser-targeted, and unbeatable.
In other words, get excited - minus the hype, such reckless use of exclamation points (!) - and weave in some of action-oriented Power Words when feasible.
Never lose your mojo. At each stage, you're piling on the Seduction, Persuasion, and Influence like a mad-hot belly dancer who knows her craft; coming to a powerful climax that leads to an opti-in or purchase.
The desirability of your offer should always keep getting sexier and hotter, faster and faster; picking up the pace and piling on those benefits, crushing doubts, appeasing your hunger for pleasure in the form of a lead or sale.
Be sure to go through and make an honest appraisal of each of your sales pages (and squeeze pages), to spot any deviations from the above. Re-work them accordingly, and remember: Small changes can produce big results. It's the snowball effect of your sales letter, and it works like a charm.
It's All About The Action
The call to action is something that IM'ers just starting out are not comfortable with, and end up making their call to action in a weak, roundabout way. Point of fact: A Traffic Funnel's sole purpose is to create a unified call to action. Beat around the bush with an unclear action call - you lose. Pure and simple.
A great way to mitigate customer objections is to explain in plain, simple English why the risk is absolutely minimal, as compared to the benefits.
For example:
Enhance the perceived value and pleasurable gains vs. its cost.
Compare the price to something people can relate to in every day use (i.e. comparing the price to a movie and tub of popcorn).
Specifically when asking for cash (vs. a freebie seeker opt-in), always consider ways to diminish cost importance via the advantages the customer will enjoy.
Your potential customers are simply not going to give you their cash if the benefits they'll enjoy are not at the forefront of their minds. It's just another way of strengthening your offer and giving the readers the impression that your price tag isn't nothing compared to the benefits they're receiving.
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