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Twitter is a powerful tool. But I haven’t seen very many marketers actually using it effectively.
All the ‘gurus’ are telling us to follow EVERYBODY, then send out tweets to every single person who has ever tweeted on our subject. Plus all these Twitter software packages make that kind of stuff so easy…some of it is even ‘set it and forget it’.
Ok, so everyone’s telling how to use Twitter…right?…what’s the big deal?
The ‘big deal’ is that these techniques suck.
I’ve read my fair share of Twitter spamming guides. Why? Because they were pitched as legitimate guides for getting targeted traffic from Twitter, and lots of it. However when I opened ‘em up to browse through, most of them recommended things like mass replies, mass follows (with specific details to help you avoid getting your account banned…which were effective for about 1 week until Twitter updated its security to detect these deceptive tactics…again), and other spammy techniques.
This tells me that there’s tons of people out there who’ve read these guides and think that they are legitimate ways to get traffic from Twitter…and that’s just plain scary. Sure, these poor souls could use the techniques to get SOME traffic from Twitter, but at any second Twitter could ban their accounts for spamming. Destroying hours and hours of effort and hard work.
They have no idea that this dagger is hanging over their heads, ready to fall at any second.
If we can skip over the fact these techniques are borderline spam. These techniques are just plain not effective. They turn Twitter into a numbers game, a very small numbers game.
A game where only a teeny tiny percentage of the people you contact on Twitter will ever respond to you or take the action you’re asking them to. And often, these ‘gurus’ tell you to use deceptive tricks to get people to click through your link on Twitter. Again, not very effective. And won’t build your business.
These ‘gurus’ have the Miracle Twitter Formula upside down and backwards.
They’re not targeting specifically who they want to interact with. Most of the time they leave it up to the software program to help them out, and maybe they’ll throw in a keyword or two to help it along. This is the ‘spray and pray’ strategy. Where they spray their message out there to every sing person they can, and then pray that a few of them are the right people and are willing to respond.
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