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Generating Traffic Using Twitter
I could start by telling you about Twitter, and its 310 million users, but I am not going to because I don’t need to.
On my very first day, sitting in a university classroom, studying online marketing, I remember my professor saying, ‘you need to understand. We are not digital marketing; we are marketing in a digital world.’ Everyone is on social media, and I don’t need to tell you this, because, well, everyone is on it. It is a self-evident, selfperpetuating truth – okay, stay with me.
I aim to teach you how Twitter can generate traffic for your website.
I don’t just want to go over how to make your posts better and build a following. I want to teach you the underlying theories behind digital marketing. In the hope that, once you know them, you will understand not just the what but the why.
In this course you'll have an in depth short but insanely informative and beneficial lesson in exactly how you want to be using Twitter and how you can generate tons of traffic from the super powerful and gigantic platform.
Digital Marketing For Conversions
What is my conversion?
This is the first question you ask when undertaking any form of digital marketing. A conversion is when a reader, customer, member of your audience – whatever you want to call them – performs any action you deem beneficial for your business or enterprise as a whole.
When asked this question most people will respond, ‘well that is easy I want to make sales.’
This is not a bad answer.
The whole point of a profit generating entity is, after all, to generate profit, but social media marketing is not about shoving your products down your audience’s collective throats.
If you treat Twitter as a billboard, people will tune out, unfollow, and you will find yourself in a spam box.
Twitter, Facebook, Pinterest, Google Plus, these are all social platforms. On them you have to be sociable. You need a sociable conversion.
Common Conversions
Retweet
Leave a like
Directed a lead to your website
Comment
You might think this is really obvious. If you do, fantastic, it shows a natural aptitude for this kind of marketing.
The Call To Action
Now that you understand a bit how you can use Facebook to market your brand or really anything, it's time to look at some of the most common Facebook posting mistakes that marketers make.
So now you know what you want your audience to do, the next question is how to get them to do it.
With that question in mind go to this site: http://www.clickonthings.com/ The pictures are pretty enough, and some would even say it is well designed, but this site is a digital marketing failure. You can spend days, clicking on the pictures.
But what is this site’s purpose? What does the site want the audience to do? There is no way of knowing. Click on things is a great resource for what ‘not’ to do.
Imagine those pictures are tweets, one after another, page after page. That is what you are trying to avoid.
Have a look at this graph from Copyblogger.com
Quick Definition: “A ‘retweet’ is simply a repost of another Twitter user's tweet on your own profile to show to your own followers. Like hashtags, retweets are a community-driven phenomenon on Twitter with the aim of making the service better and allowing people to spread discussions easier.” Daniel Nations Now the graph is simple to understand. It shows us the prevalence of the word ‘please’ in retweets.
Why are so many people saying please?
Well we say please when we ask for something, don’t we? And that is exactly what is happening here.
Whether they know it or not, these Twitter users are marketing for conversions. They are asking people to ‘please retweet’
It is called a ‘call to action,’ and you need to consider your call to action ever tweet, upload, picture, or piece of content, you intend for people to see. Your audience needs to be told what to do, unlike Click on Things.
The good news is that Twitter has done most the work for you. Your audience is within easy reach of buttons to comment, follow and retweet, your posts. You just have to ask.
Your call to action can be anything as long as it aligns with a conversion. Questions, eg ‘What do you think of our new winter line?’
Follow this person
Like this if you …
Comment if you …
Download My EBook
Check out my site
Follow me on Facebook
Order your free (blank) product or trial
Twitter’s data shows that tweets that asked for a follow increased responses by 258%. People love to participate. If you show them something they like and ask them to retweet it chances are they will.
Kaitlyn’s battle against cancer is likely to get thousands of retweets. This is a relatable post and, more importantly, there is a clear call to action.
Bordering on clicktivism, “the use of social media and other online methods to promote a cause.” Oxford Dictionary, how could you not retweet this, by doing so you are supporting a battle against cancer.
Value Creation On Instagram
If you’ve ever read a book called ‘Zen and the Art of Motorcycle Maintenance’ the protagonist tries to define quality. It is impossible to put into words exactly what gives content value.
In the book, Phaedrus realises that although it can’t be defined we all have this intuitive understanding of what is and is not good quality. As a marketer, this really made a lot of sense. We normally use the word value instead of quality.
You might not know exactly what every reader wants, but we all know what is good and what is bad. And what is good has value or quality.
Your tweet is content, or a channel to content, and you need to create value in this content. How do you do that?
Think about it like this. The audience needs to get something out of your post. Entertainment, humour, social or intellectual confirmation, the belief that your content can in some way improve their lives.
Thinking about the value of every tweet you post is a step in the right direction. There is no right or wrong way to go about value creation.
In online marketing we aim to become an authority and to do so we give away content, e.g. the tweets. People pay attention to an authority, and if you keep the content wheel turning people will see value.
Consider Kaitlyn’s battle against cancer.
Conversion: Retweet
Call to action: Please retweet
Value: Fighting cancer and cancer awareness
This tweet reaffirms the beliefs of millions of people. It is unique because of its wit. Stir these two ingredients together and you have a viral tweet.
Many businesses will shy away from posting something like this, because it is controversial. I recommend you tackle the controversial. Think about all the reasons why this tweet works, and don’t forget we are marketing to humans. We are a flawed backwards bunch, and you will do well to remember that.
How To Write A Tweet
Twitter is all about engagement. As a platform, it allows you to send short messages very quickly. It is great for building credibility and drawing people to your main hub: a website, blog, or Facebook page.
You want to keep your tweet short a sweet. It needs to intrigue a potential reader. That being said it needs to remain relevant to the post, or you run the risk of coming off a click bait; a sure way to damage your reputation.
- License: Master Resell Rights
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