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Building a list is one of the most vital things you can do with Twitter. Any time you are marketing on a web property you don’t own, you’re running the risk that your account could be deleted or the site could change its terms and nullify your campaign.
When you build a list, you will be able to market to that list for many years to come. Best of all, you won’t have to worry about breaking Twitter’s terms, even if they change the terms later. You can market to your own list any legal way you want!
You will need an autoresponder account in order to manage your list effectively. A good autoresponder account is well worth the money, and you will be able to email your list quickly and easily.