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There are a few important factors you must consider before starting your Twitter marketing campaign. You need to ask yourself two questions.
What do you want to accomplish? Set yourself a goal before you start a Twitter account. Know your niche and know what you want to provide them with. Will you alert them to great new products? Will you help them solve problems? Will you invite them to your newsletter? Will you answer their questions?
Are your customers on Twitter? If a large segment of your prospects and customers are on Twitter (and there are members of a large variety of niches using Twitter) then Twitter will give you a no-cost avenue for getting your message in front of your target prospects and existing customers.
Naming Your Twitter Account
When you are ready to open your business Twitter account (as opposed to your personal, chatting with friends account) take some time to consider your account username. Unless you have an established business name, try getting a username that matches your niche, as this will help others find your Twitter.
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