Twitter Marketing Excellence Personal Use Ebook

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The Lifestyle

Another tact to take is a little less ‘on the nose’. Instead of directly discussing your niche, industry or service, you can instead talk about the lifestyle of people involved with your topic.

In other words, you try and sell the idea that you are part of a community and you post on subjects that might inspire, or that your audience can relate to.

This would work well for our EPOS company. Likely they’re a small team and they probably work with a lot of other businesses that are also just starting out. This then puts them in the perfect position to Tweet about their business: maybe to upload pictures of the team to Instagram at Christmas wearing Christmas hats, or maybe to show a behind the scenes photo of a new store that’s setting up somewhere. This is inspiring and motivating for other young companies and it subtly shows off what that EPOS service can offer without ramming it down anyone’s throat.

It can work even better though for some commercial businesses selling useful things. Going back to the ‘outdoors fitness’ company selling those running shoes, they can easily promote the running lifestyle with Instagram pictures of people running on the beach, or of trainers hanging up covered in snow. They could also Tweet motivational sayings like “Success is being the last person to stop running”. Likewise, covering something everyone can relate to might mean something along the lines of “One downside of running: far too many clothes to wash!”.

This is a powerful strategy because people will now feel like they’re a part of something by following you on Twitter. Instead of a company, you’re now a movement and an ideal – and this is where social media can become truly powerful.

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