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Chapter 5: The Twitter Marketing Strategy

Every business needs a marketing strategy. Here’s some simple twitter marketing strategy you can immediately learn and apply to your business to start growing it immediately:

Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need - Don’t try and hit everything that moves!

Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use.

The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to lookout for important people in your audience.

Understand their language- You need to understand how your audience talks, what they like, and what they share. Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose or are they giving feedback?

Do the same for your competitors. Note if your competitors are jumping in or influencing any of these conversations.

Notice tonality- Are they generally formal or informal? This wall be very different depending on the companies you are tracking and the people you attract. It’s always good to match the tone of your audience.

Also, look at what your audience shares and retweets. What kinds of links and articles do they like? What kinds of terms and ideas get them excited or annoyed?

Finally, don’t forget to set a goal and track your progress. Determine what you want to achieve within your community and monitor your progress - it’s the surefire way to success!

Chapter 6: Integrating Twitter With Other Websites

You can actually integrate Twitter with a variety of social platforms and your website to create buzz and a huge following.

One of these places is your blog. I love blogs. You can add a “Tweet This” plugin at the end of every blog posts so to ease the sharing of your great content with others. One good plugin I use is ShareThis which incorporates not just Twitter, but also Facebook, Emails, Digg, Reddit etc.

Besides that, you can add a “Follow Me On Twitter” button on the side bar of your blog so you can get more followers. Vice-versa, you can tweet followers

What about Facebook? If you got a Fan page budding with fans, you can encourage them to add you on Twitter. You can also install an app where your Facebook content automatically gets tweeted so that you can lead your Twitter followers to your Facebook fan page and vice versa - Isn’t technology wonderful?

One more thing worthy to mention, is using your Twitter account as your signature wherever you go - Name cards, forums, commenting

on blogs - All these are places where you can build a following and get more customers. Try it today!

Chapter 7: Advanced Twitter Tricks

Here’s a couple of advanced twitter tricks you can learn and apply immediately:

Tweet 125 characters instead of 140: Although you can now tweet more than 140 characters, the whole purpose of Twitter is the short messages. Shorten your tweets to 125 (or shorter if you can) to encourage easy re-tweets and added comments.

Try Friendfeed for finding tweets- Friendfeed is a very good resource for searching for old tweets. Twitter Search only goes back a few weeks, but Friendfeed allows you to search back much older tweets.

Use Groups to organize your Twitter: Even when you are following a large number of twitter users, you really pay close attention to only a sum of their tweets. By creating groups in your Twitter client, you have a columns for those tweets that are really important.

Don’t Use & in Your Twitter Profile: For some reason, the symbol doesn’t get along well with Twitter and won’t be displayed properly.

Chapter 8: Twitter Mistakes To Avoid

Twitter can be a great way to get more followers. That is if you do things correctly. If you make these silly mistakes, you’ll end up doing more harm than good:

Ranting or blabbing on your business Twitter account

Randomly following twitter users just to increase one’s number of followers.

Be inactive after you’ve garnered a following.

Don’t ever brag too much and provide zero value.

Do not expect to be re-tweeted if you do not re-tweet in return.

Do not take your followers for granted.

Spamming is a huge no-no

Using default avatars such as the egg.

Do not EVER use generic backgrounds.

Don’t use Twitter to stalk or harm others.

In short, stay away from these Twitter mistakes and you’ll be on the pathway to twitter success! Remember, treat others like how you would like to be treated. Which in this case means constantly striving to give quality content.
Wrapping Up

Twitter can help your business grow in terms of building rapport with your audience, increasing your customer base, and helping the spread of information to your market at a faster pace.

Rome wasn’t built in a day, the same way building a strong twitter following doesn’t happen in an instant. However, if you diligently practice these twitter marketing methods, it is 100% that you will be soon bringing in streams of steady traffic into your business.

The best way for success in twitter marketing is by eliminating what fails to work and trying new stuff to see what really works.

Once you have found what works best for your business, replicate and multiply your efforts and in no time you’ve built yourself a solid business empire streaming with thousands of followers.

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