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Tweettastic Twitter Traffic Revealed Give Away Rights Ebook

Tweettastic Twitter Traffic Revealed Give Away Rights Ebook
License Type: Giveaway Rights
File Size: 558 KB
File Type: ZIP
SKU: 33603
Shipping: Online Download
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Everyone loves free stuff. At SitePoint we publish around 10 books in a year (yep, of the dead-tree variety). We decided to make one of our best-selling titles available as a free PDF to anyone who followed us on Twitter within a 14-day period.

It was a somewhat risky proposition for us—it’s both expensive and time-consuming to produce a high-quality book. We were therefore faced with the very real possibility that we might be giving away something of considerable value to thousands of people, only to have them un-follow us immediately afterwards (luckily, this hasn’t happened!).

However, the fact that we offered a free book is only one reason our campaign has succeeded. If you’re thinking of running a similar promotion, here are six tips, based on our own experience.

Give It A Name.

Any successful marketing campaign needs to have a catchy name. Before this venture, our marketing manager had jokingly used the phrase “Twitaway” a couple of times around the office, to mean a “Twitter giveaway”. We realized that this was in fact quite a catchy compound, and decided to run with it. We quickly registered the twitaway.com domain, and referred to the Twitaway promotion in all marketing material that went out.

Do Your Homework.

We hit a couple of hurdles on the first day we set our campaign live—primarily due to the fact that we weren’t aware of Twitter’s throttling of the number of Direct Messages you can send in a day (as you can guess, we hit our limit pretty quickly).

It is possible to get around this limitation (it requires that you submit a request to Twitter for your account to be whitelisted). If we had done our homework better, we’d have realized this before embarking on such a project. Perhaps you’ll learn from our lesson, so you’re not scrambling desperately to get hold of Twitter support at odd hours, requesting that your request be accelerated in the queue. Not that we would ever dream of doing such a thing…

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