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Keyword research This is probably the most important step in your ranking strategy. I am assuming here that you have a general knowledge of working with spreadsheets. If not please Google on how to use them. Download and install a free program called Open Office (or you might have Microsoft Office, which is a paid program, installed already).
General considerations;
Try to identify keywords with at least 1,000 searches per month and with less than 50,000 competitor pages for the “Phrase” option. If you go after these types of keywords it will greatly increase the chances to get your video on the first page of Google.
I would also like to address here the approach of finding so-called video retainer keywords. The idea is to type keyword candidates into Google and see if there are videos on pages 1-3 of the Google results. If videos are there then you are likely to rank your video on one of the first Google pages too. Conversely, if there are no videos then you should avoid such keywords.
Taking into account my own experience and the fact that Google’s algorithm always changes, my opinion is that it is often not the case. Therefore, while I agree that this is a valuable strategy I personally do not make it as one of the most important considerations.
Keywords starting with “how to” are very good candidates for ranking videos on Google.
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