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The most common approach to making a video is to use a headshot. The camera is trained on your head and shoulders as you talk to the viewer.
While you might be tempted to go with this set-up, I would encourage you to reconsider. Pretty much everyone is using this approach so your video isn’t going to stand out at all.
Plus, let’s just face it. There’s nothing too engaging or exciting about staring at a stranger’s face while they talk. You tend to get distracted by their mannerisms, accent, or even their posture.
That’s just too much pressure. Unless you are a supermodel or very comfortable speaking in front of a camera, skip the personal headshot and use an animated talking head instead.
This is a great opportunity to develop a character specifically for your brand. People will be more likely to watch a cartoon guy talk for 3 minutes than an ordinary human drone on for the same amount of time.
Think about Geico. They are famous for the little green gecko that shares information about their brand. Everyone knows Geico by the gecko. When you see him, you think of Geico.
You can establish this same kind of presence using an animated talking character of your own.
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