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You don’t need to be a professional broadcaster or IT expert to get started with your own radio or TV show on the Internet. All you need is a website, a telephone, and a web cam.
Podcasting is a powerful way to build your brand. Every audio and video spot helps to establish you as an expert in your area or industry.
Podcasting is also a great way to drive traffic to your site. You can send summaries of audio and video content to search engines to boost your site’s ranking. Including keywords in your audio and video casts will help you stand out in search engines and make it easier for customers to find your site.
AUdio and Video conent create tremendous word of mouth. Customers and potential customers come to your website in search of helpful information. When they find something on your site that adds value to their life, they will want to tell their frien about you in emails and through their own websites and blogs.
Podcasting Lets you go into more detail about your product or service. A podcast isn't the place to close a deal—leave that for your sales letter. Your audio and video content should share free tips about how your customers can solve problems. As you build rapport and trust with customers, they’ll be ready to take the next step.
Every podcast or video cast should focus on a single topic. Open with a dramatic story to grab your audience’s attention. Then help people connect story to their own lives.
Offer your audience some practical suggestion for applying their new knowledge to a real problem. When visitors find that you can be trusted to solve their problems, they’ll start a stampede on your website.
You can sign up for a free 30-day trial evaluation at AudioAcrobat. This software lets you record audio podcasts over the telephone. Then you simply upload the audio file toyour website. Satisfied customers can record their audio testimonials over the telephone,too. And you can post their recorded testimonials on your website immediately.
- File Size:13,449 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2007 Ebooks Private Label Rights