Trial Order Management MRR Ebook

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The High Value Marketing Offer

If you notice, many of these offers aren't just a single product; they are a packet of products! And, the actual value of each product in the pack is very clearly stated so that the customer understands that this is really a high-dollar value offer, as well as a huge bargain! Some packages can have a real value of a couple hundred dollars or more, but when it comes time to buy, the customer is made aware that they really only have to pay a shipping and handling fee!

The point is that the perceived value of your product should be very high! It should be an offer that's very difficult to say “no” to. Even though the material that may be delivered to the house may be only a $3 CD, the product value can have a much higher-perceived value due to what information is being sent out to the customer. If they think it's something that will help them make money or is difficult to get anywhere else, your product will have a very high-perceived value.

You can see some nice examples of this type of temptation being offered to the customer by the large dollar values being crossed out; at times, even the total estimated cost of the pack is crossed out. That's one way to be very specific about the perceived value of the product and to set that number in the mind of your customer. Their actual cost, it is later explained, is actually just the cost to ship the product to their home! How can anyone refuse that type of
offer if they even have the smallest amount of interest in the subject being sold?

The Shipping And Handling Fee

So, why not offer the product completely free if the sale isn't made on the front-end? Well, for one thing, you gain the customer's credit card number when they have to pay a shipping and handling fee. This can later be used to generate recurring income because each offer packages some other product or service that is providing recurring income on a monthly basis, such as a free trial, along with all of the other products.

The agreement is that the free trial will automatically be extended into a paid subscription if the service is not canceled within a specific period of days. In some cases, it may be a subscription for products that are shipped automatically and charged automatically to the credit card.

The agreement might be that the credit card will be charged unless the products are shipped back within a specific period of time. Either way, without the credit card, the monthly recurring charge won't happen if the customer has a set of free products and is being requested to offer the credit card number for a new subscription later. It's harder for a customer to cancel a subscription that takes him/her reading the fine print of a contract to know he/she has it, as well as learning how to cancel the subscription, than it is for him/her to say “no” to the subscription offer if it is offered separately later. If you didn't get the credit card number originally through the shipping and handling fee, you'll have far fewer people willing to pull it out for a brand new subscription. So, it's important that the customer pay for shipping and handling if only to get his/her credit card number so you can keep charging him/her for a monthly subscription.

Another reason is that you don't want to lose out on the cost of shipping and handling or on producing the set that you're sending. It may appear that you are giving away things for free, but informational products are relatively cheap to produce. The actual materials cost is low; what people are perceiving to have high value is the information on them. So, you may even make money, depending on how you've structured the shipping and handling fee.

If you are sending out a CD, for instance, it may only cost $3 to manufacture and a few more dollars to ship. If you're saying the shipping and handling fee is $9.95 to anywhere in the world and your product is in English, odds are most of your sales will be in the United States. So, you can make money on those CDs, even if the profit from each is only a dollar or so. At worst, you will cover the cost of manufacturing and shipping the products out.

Recurring Monthly Income

The key to generating a recurring monthly income is the subscription service. Whether you are giving away a free trial to a membership site on a monthly subscription or a set of products that are sent out monthly on a subscription service, you have to let the customer know that they are being signed up for a free trial with the payment of the shipping and handling fee for the free offer. That subscription will automatically be charged to their credit card if they don't cancel the services or do some action within a specific period of time, usually a period of 21 to 30 days. This gets them enrolled in your subscription service right off the bat without having to ask for a credit card again later. And, the nice part about it is that it creates a large amount of recurring monthly income for you.

So, what's so great about recurring monthly income? Well, for one thing, most people are generally lazy and won't bother to cancel a subscription until long after they've stopped using it. The lower the subscription cost, the more they will not want to bother removing it. That's great news for you because a monthly fee is a great way to build up residual income. It may not be a whole lot per person, but once you have hundreds of people signed up for that monthly subscription, even if it's only at $20 each, you can have upwards of $2000 or more coming in for doing practically nothing. You just make sure the products and services you offered for that subscription fee are available.

Now, there will be some people motivated enough to drop out of your program, even if it's for a low monthly fee. So, you will have to constantly increase your member count or have offers to sign up others to keep your recurring monthly income high. The good news is that people will drop out slowly. The first month, most people will have forgotten they signed up for your subscription. If they check their credit card statements, they might find it, and after the second month, consider dropping out. Either way, you will see people dropping out of the program slowly, not at a big drop initially. This means that if you sell 500 subscriptions at $20 a month each, you can pretty much be assured of about $10,000 your first month, or thereabouts!

The Paired Back-End Offers

Each front-end offer is paired to a back-end offer that is another opportunity to up-sell or cross-sell your membership. Even after people have enrolled, you can continue to use that membership enrollment to market other products and services that are not included in the base membership price. This can be done in a variety of ways using the different formats that you will use, like newsletters, product shipments, and so on.

• License: Master Resell Rights
• Category:Ebooks
• Tags:2018 Ebooks Master Resale Rights