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In fact, you may end up finding that one of your internal pages carries more weight or a higher position in search engines like Google, than even your main index page does, based on the keywords you have incorporated into your content, and your overall structure.
With SEO, there are two factors that work together to help you rank within the search engines, and maintain a top position. These two elements are called 'on site SEO' and 'off site SEO'.
With on site SEO, it involves manually optimizing every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created.
With off-site SEO, you are focusing on building solid back links to your website.
When it comes to SEO, there are important structural elements that you need to implement into your webpages in order to ensure that your website ranks as high in the search engines as possible. This includes title tags, meta description tags, meta keyword tags as well as implementing a site map so that spiders are able to successfully crawl, explore and index all of your main pages as well as all internal (sub) pages.
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