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So the next logical question is does this work for offline business? The answer is yes. It is really simple to set this up for any business by focusing leads that you generate on the kind of customer and what they might be searching for.
For example if an offline business is an accountant, few people will directly search for an accountant, rather for tax advice. If you have a toothache you might be looking for a good remedy as opposed to a dentist, even though that is where they will eventually need to go.
Do keyword research and focus on local areas for related terms. Do the same process to set this up by adding keywords you researched plus the location:
Where can I find tax advice in Denver Co? What is a good cure for a toothache, Binghamton NY?
Noticed we added the city and state of the local dentist to get results from that local arena.
The more variations the more leads you will pull. For business you want to set up as many variations of the who, what, where when and why questions with the largest geographic areas possible while still staying local.
Try to include the entire state where ever possible.
Depending on the business you may need to expand as wide a net as possible. It is a delicate balance of the right targeted keywords that people are searching for locally vs. the area and the exact nature of who the business wants to attract.
Include every possibility and try to target between 50-100 question variations specific to their niche. Ask the business all about their clients and where they are currently getting leads and focus some of your efforts there as well to multiply the current success they are already having.
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