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Press Releases lend instant credibility to a business, or brand even if it has just launched and by being circulated among leading publishing agents and authority sites, the association alone can jumpstart your business launch in a very powerful and effective way.
Press releases are also a cost effective method of advertising your info product, and is also one of the fastest and easiest methods of generating exposure for your new product.
Before your Press Release can even be circulated to your target market, it needs to pass the approval of editors. These people are used to reading Press Releases that are designed to provide news, not promotions or blatant advertisements.
This means that if you want your Press Release to be approved, you need to keep this in mind when you are designing your outline, and more importantly, when you are adding your content. Your press release needs to ‘announce your product’, rather than promote it.
Traditionally, a well-structured press release should not be more than one page long. Everything a reader needs to know about your news story will need to be included within a single page for best results.
A second page is acceptable, provided your story makes it worth the time a person would need to read it.
This means that you need to trim down the outline of your Press Release and ensure that it focuses on the key benefits and features of your release, whether it’s an introduction to a product launch, a story about your company, a new launch of a service, or a software program that will benefit the end user in some way.
- File Size:518 KB
- License: Personal Use
- Category:Ebooks
- Tags:2011 Ebooks Personal Use