Traffic Tactics : Volume Ii PLR Ebook

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Choose keywords that are less bid for

You will fond business men paying a sum as high as $5 for some key words where as they could have paid something very low for a similar word. You can use the service of word tracker to find keywords that are related to your business but the ones that are not bid by your competitors.

Bid on targeted keywords rather than general ones

Most of the time bidding on general keywords turns out to be more expensive because they get the highest number if searches. Instead it is wise to bid on a hundred f more targeted words.

Bid on the lesser known PPC

The PPC leaders of today are overture and Google. But it is also wise if you check out the lesser known ones. The most common out of these are find what, kandole, enhance interactive, look smart and epspotting.

Create separate ads

Although this is a very effective technique, yet very few businesses actually use it. You should write ads that are specific to each keyword that you use.

Get listed in specialty pay per click

Try and get listed in the specific PPC lists that target a specific group such as pet owners, brides, car owners etc.

Write crisp ads

Long ads make for a boring read; make ads that are crisp and small. Trey and get your message across without using a lot of space and character.

Being ranked number is not all that important

Although it helps your sake if you are feature in the top 10 ranks, but people do go through the second and the third page listings.

Try to have an exact match

Having an exact keyword match is what triggers a listing.

Phrase match

The key word phrase helps to trigger the listing.

Broad match

The listing can be triggered even if the words are not in proper order or are separated by other words.

Negative match

The listings do not appear if a "negative word” is typed along with the keyword.

Contextual targeting

To increase the exposure of your ad, you can resort to contextual targeting. Contextual targeting places your listings on those web sites, whose content is somewhat similar to your ad.

Geo-targeting

In case you sell products that are meant to be sold locally, then Geotargeting can be of great help. With the help of Geotargeting, you can choose the countries in which your ad will be displayed.

Day parting

This feature is now available only on kanoodle; this allows you to chose the different time in which your ad appears in different region. With this feature you can make sure that your ad is featured only in the prime time.

Keyword research tool

Keyword research tools help you to find out the common misspelling of the most popular keywords. This way you do not have to pay a bomb for the common keywords and still generate traffic for your site.

Multiple ads

With Google ad words, you can split test different ads for the same key words, in doing so you will be able to find out which ads attract the largest customers.

Avoid joining the crowd

Do not join the crowd and bid on the expensive and popular keywords, it is better still to bid on the common misspelling and other variations of these words.

Check the cost and revenue ratio

Never ever pay for a click more than what you can expect to earn from it.

T ry other PPC search engines

It is a good idea to bid on other PPC search engines as here you may even be able to bid on the common key words that you couldn’t afford to in Google and Overture.

Try to get ranked in the top 3 positions

The top three positions in Google or Overture means, you can reach about 80 percent of all active net users.

Make your landing page buyer friendly

Make sure that your landing page should be such that it is easy for customers to make a purchase.

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