Traffic Powerhouse Personal Use Ebook

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Chapter 1: Internet Traffic Now

This Is How You Get The Traffic You Need Fast!

Traffic is the most important part of marketing online. Traffic is what creates a successful online business. Without it, you're going to be starving in the world of Internet marketing.

Internet marketers are always learning new tricks to build traffic. Many people have been doing this sort of thing for years now and can quickly generate interest by posting videos or other content on the web. Those are the people who are usually competing for you for eyeballs, especially if they are in your market niche. So, first you want to get a good idea of who is ranking at the top of Google using the keywords you've targeted, and then you want to find ways to copy them so that people searching for their content find yours instead.

This can be done with articles, videos, any type of social media. It doesn't take a whole lot of smarts, and it can be very effective because much of the work of attracting attention is already done for you. You just have to hijack that attention back to your site instead.

The first thing you do is go to the Google search engine and insert the keyword you are targeting. Then browse the first five pages of the search results to see who has gotten top ranking. These are the people who you are competing against.

Knowing that, you can start visiting their sites to see if you can find a way to use their popularity to increase your own. The simple way to do that is to go each site and see if they have a blog you can comment on, a discussion forum you can add to, or any other way to get your name in their site, with an appropriate link back to your website, if possible.

The next thing you want to do is create copy that is very similar to what they are using to be successful. You want to use similar keywords and similar topics. You don't want to outright plagiarize, but you do want to paraphrase and re-market the same content that worked for them.

Next, you want to find out who linked to these sites and content which made them go up in the Google ranking. Again, you use the Google search engine and type in “link:http://competitorurl.com”

This will give you an idea of who has linked to them. Here you are interested in seeing which social marketing sites are helping them to rank better. And then, you go into those sites and add your own bookmark or link there to confuse people into going to your site and also to bring up the ranking on your content too. If you happen to be looking at a YouTube video, you would find the links at the Statistics & Data section given in YouTube for each video, instead of Google.

Either way, you want to know who is linking and then try to get yourself listed there too.

You will also want to know who are the people that showed such interest in these competitors. That's your target demographic too. You can do this for the competitor and for the links they go to. All you have to do is visit Alexa.com to get a good insight into the demographics of any site online.

Alexa.com

At Alexa.com you can insert the URL of any site on the Internet and search the traffic rankings by selecting that option. It will come up with the site and a brief description of what that site is about. That already tells you something about what kind of people your competitors and their links are attracting. Maybe it is a technology site or a business site, whichever, you now have that little piece of information stored away as one of the types of people who frequent your competitors' sites.

Under that you will see a breakdown of the traffic by country. This gives you an idea of the national demographic you may be targeting. You may think all sites are geared towards the US market, but that's not so. Once you understood who is coming to visit your competitors' sites, you will have a better understanding of how to build and market your own sites.

One last way to find places that can help you drive traffic to your site with Alexa.com is to use their Top 500 Sites list. It gives you a breakdown of which sites have the most traffic, separated by country of origin. This will allow you to target these sites to add comments, contribute content, and generally try to elbow your way into the limelight. It is located here: http://www.alexa.com/site/ds/top_500 .

Quantcast.com

To further your understanding, you will want to visit Quantcast.com for more market research on your competitors and their links. This site gives you a much better breakdown of the demographics in very minute detail. So, once you have some good candidates to research further, you add them to market research list you will do on Quantcast.com. All you have to do is type in the URL of the link you are interested in researching, and Quantcast can let you know what the gender, age, ethnicity, income, and college education is for all the people visiting that site. It will also give you the monthly traffic frequency too.

If you are looking for demographics, Quantcast.com is a goldmine of information!

Quantcast also has a very nice feature that allows you to see the other sites the audience that likes the link you are investigating also likes online. This gives you a handy-dandy way to find even more sites to research to see how they are attracting their visitors. Not only that, but you can visit these sites like you did the original site and see if there is any way you can add a comment, a link, or any other interaction that can drive traffic from those sites back to your site. And, don't limit your contributions to these sites to small things, if the return might be high. Think about submitting videos and podcasts too if that's allowed.

Chapter 2: Strategies Research

The best way to do market research is to stalk your competitors and see what they're doing. There are a number of different ways you can get that information and then use it to your advantage. It does take work and persistence. However, think how quickly your traffic can grow if you manage to find a site that is quickly building their audience and your content, along with backlinks to your site, is plastered all over their pages. You will quickly zoom up the ladder of visibility and you will see the results of your efforts.

Here is a step-by-step way to approach your market research in a methodical manner so as to use your time to the best advantage:

1. Understand your market niche and keywords you are targeting,

2. Go to Google and type in the keyword to find your competitors on the first five search result pages,

3. Visit each of these to see if you can add content and backlinks to the site to increase your traffic,

4. Take note of the most popular topics/content on these sites so you can later copy them,

5. Target a few of these for copy cat efforts,

6. Check out those few for their target market by visiting Alexa.com,

7. Use Quantcast.com to find out more about the demographics of these sites and what other sites might have an interest in that content,

8. Build content that is very similar to the sites you've targeted,

9. Submit it to the same people who linked to those sites, using similar keywords, titles, etc,

10. Reply to comments and build a buzz around your content.

Getting Out Of The Traffic Getting Circle

In order to learn how to simulate traffic flow online, the first thing we need to do is get an overview of all types of traffic available, so we understand how it moves. Let's talk about some of the types of Internet customers that are available...

Subscribers Freebie seekers SEO Traffic Affiliate Traffic Customers “Regulars”

One of the things you’re going see: There are 6 customers heading to your shop, that’s true – but only 3 types of traffic:

Type A traffic is crucial to your business success because it conveys people directly to your door. Think of Type B as a fleet of taxi drivers, each of whom recommends you to fares they think are likely to buy from you. They drop their fares off right at your doorstep, without ever coming in themselves (after a first, initial visit to check you out and make sure you’ll please their clients – who will give them big tips!)

Type B ends up hurrying directly into your shop and purchasing. They know what they want – and that you’re likely to have it.

Type C are window shoppers… They reach your shop, but spend all their time browsing, stepping inside only because they were lured by your “free samples” or window displays. They hover about, and come back again and again until one day the finally buy… or they look around, decide you don’t have anything they want; and leave.

Now we’ve got a clear handle on how it all works, let’s shift our focus to effective methods of handling and expanding all that complicated traffic. Without ever losing sight of our big goal. Namely, to explode your sales, and solidify and prosper your business!

Your Visitors

If you’ve been in business a while, how will you dramatically increase the number of visitors? And if you’re brand new and need to grow a list, how can you get them to visit you at all? In Section II, I’m planning to show you some truly little known SEO tips (at least, I’m judging they’re little-known, by what I haven’t see, in the countless dozens of other Traffic generation reports I’ve read). My SEO tips should help with organic traffic. We’ll deal with painlessly and quickly SEO-optimizing your static site HTML and your blogs. (Don’t worry, I’ve pared it down to just 5 easy-to-implement tips – with instructions.)

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