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Chapter #9: Traffic Comes from Within -Improving Your Products
9.a. Why Good Products—Not Marketing-are the Key to Success
At the end of the day, good marketing is most effective when paired with good content and good products. In the absence of those things, good marketing is simply a cheap trick that can only work for so long. In this section, we will review ways to improve your traffic by improving your business.
9.b. Asking Customers for Feedback
If you are selling products regularly and/or have a consistent stream of traffic, then you should begin asking your customers and visitors for feedback. You might do it through a poll on your site. You might do it by asking for email feedback in prominent places on the site. Or you might do it by offering your newsletter subscribers to respond to a questionnaire (in exchange for some monetary or product incentive).
Soliciting, collecting, organizing, and analyzing this feedback is a key component of any good business. If you are not currently doing it, you should begin doing it, so that you can learn how to improve your products and your site.
9.c. Fixing Major Problems
Once you have received feedback, the next step is to get to work. You now know the flaws of your site and your products; and it is time to get to work fixing them. Allowing the customers to download a new copy of the product (be it an ebook or
piece of software) could go a long way in persuading them that you actually care about them and about the quality of your work.
9.d. Continuously Fixing Minor Problems
When it comes to many products (and, in particular, software and ebooks that contain rapidly changing information), continuously update your product to include newer information and bug fixes. Customers will appreciate this; and will reward you by purchasing future products without any hesitation.
9.e. Adding Features
One final way in which you can improve your business is to consistently add new features to your site and to old products. For instance, you might release an abbreviated action guide or a workbook to accompany one of your major ebooks. Give this away for free to your customers and they will remember you.
- File Size:2,847 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Master Resale Rights