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Traffic Strategy #4: Building Backlink Campaigns
Google measures your websites overall relevancy based on who is linking to you. It’s a way for them to quickly evaluate your website and to connect it with a specific niche market.
Backlinks also count as votes for your website, and the more votes you have, the higher ranking you’ll receive – plus, developing a solid backlink campaign can help you rank for some remarkably competitive keywords that you otherwise might not be able to secure. Plus, when you work towards developing a targeted backlink campaign, your website will not only gain higher positioning, but it will appear more frequently.
Search engines determine how relevant your website is not just by the NUMBER of back-links pointing to your website but by WHO is linking to you.
This means that not only do you want to focus on building a high number of back-links but that you also want to focus on quality back-links that are housed on authority sites.
This means that you want to do your best to develop back-links on established websites in your niche. These are sites that have been around for quite some time, have developed a following, established a community and of course, receive a significant amount of traffic each day.
There are many different ways to begin your link building campaign and while many of the traditional strategies can be time consuming, once you have developed a solid back-link structure and begin to increase your search engine positioning, you will be able to easily maintain it.
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