Traffic Flow Give Away Rights Ebook

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There are multiple approaches you can take to making a video. The first and most common is simply to film yourself talking and to include some cutaways or still images to mix things up. These days you can record high quality on a lot of phones, so you may not even need any specialist equipment. Do think carefully about the way you arrange the backdrop though and the lighting you’re going to have set up. Being lit from the side is the most flattering and creates a professional looking contrast (this is called ‘Rembrandt’ lighting). Likewise, you can try adding your brand to the shot, or creating a background that looks very productive or that incorporates your niche/industry somehow.

Write a script, speak slowly and film as many takes as you can. Now you should look at using software like Adobe Premier for the editing. This is a little expensive (about $60 a month) but worth it – of course you only need to pay for as many months as you’re likely to use it and you can get impressive discounts if you use a student account. You also get the first month free if you only need to make a couple of videos.

Now try to edit your video so it flows nicely and so you aren’t lingering on one shot for too long. When transitioning between takes, always switch angle at the same time and try to pick off from the same timestamp. If you’re not doing that then it can look a little jarring (it’s called a ‘jump cut’) but you can lessen this by adding an animated transition of some sort. (Don’t use transitions unless you need them or it can look like you’re over excited to be using editing software for the first time…)

Add a logo to one corner of the screen, pay someone on Fiverr to make you a video opener and find some royalty free music you can use over your video quietly. Don’t be too ambitious to start with: it’s better to make a very short simple video and to labour over getting it perfect than it is to make something long and awkward. And anyway, people are statistically more likely to watch short videos through to the end.

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