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Chapter 4: SEO
Synopsis
SEO stands for ‘Search Engine Optimization” which is basically the art of getting your website onto the first page of the search engines such as the big “G” (Google), Bing and Yahoo.
SEO
The SEO technicalities change from time to time, but there are still many basic SEO techniques for getting your website favored by Search Engines which I am about to reveal.
The first of all is in-site optimization. Basically, it involves tweaking your website and blog posts in such a way that its easy for Google “Spiders” to crawl your website and index it so that people can find your website easily.
For example, you should always include keyword phrases into the titles of your blog posts as this will help you articles get found by people who search for these phrases in the search engines.
Also, it is helpful to include keyword phrases and keywords in the first sentence of the first paragraph and bold or italicize them. This is often favored as well.
However, exercise caution when using keywords as excessive keywords will come off as “spam” by Google spiders and your website will be punished, so only use it when necessary.
The key is to find a good balance between SEO optimization and user readability. You don’t want to sound like a robot in all your blog posts as this will turn people off.
Next is backlinking. The more links your website gets from outside authority websites, the higher your page will rank in Google. As a general rule of thumb, it is better to get more quality backlinks (e.g more reputable websites of similar niches) than many links from smaller websites - A move that is often frowned upon as may come off as “link farming”.
You can also link between blog posts within your website to boost SEO points but this does not contribute nearly as much as outsider links.
Recently, a new trend has emerged in SEO which is social interaction. Which means, people must actively interact on your website, whether if it’s through sharing, tweeting or commenting on your blog posts. This is favored by search engines and will greatly boost page ranking for those that make their websites interaction friendly.
Chapter 5: Paid Traffic
Synopsis
One of the fastest ways to get traffic is to pay for traffic. That’s right. If you set yourself a healthy marketing budget, you stand to grow your business exponentially.
Buying Traffic
You’ll have to set up an adwords account with Google and your website must comply with the stringent guidelines set my Google. Recently, Google has banned many adwords accounts for not adhering to their guidelines and are focusing their advertising business to more bigger companies.
In any case, if you decide that you want to adverstise on Google and that your website is credible enough, go for it.
If not, there’s also Facebook advertising which is similar to Google adwords where you can start your own advertising campaign and set your own budget.
Another form of paid advertising is by paying other web masters to advertise your links on banners on their high traffic websites. This usually informs some form of agreement with the webmaster such as a monthly fee or a one off payment for a permanent link.
The amount for payment on such sites will ultimately depend on how much traffic that website receives and also you’ll have to consider how relevant that website is to yours so that you won’t be paying for unqualified traffic.
Paid traffic can be a fast way to get leads fast at an affordable price and should be considered once you have a solid business sales funnel set up.
Chapter 6: Google Adwords
Synopsis
As mentioned earlier, you can leverage on Google’s advertising platform Google Adwords to get your website on the front page of Google almost instantly.
One common form of Google advertising is known as Pay Per Click or PPC. Basically, Google advertises your text ad at the side bar or on top of the searches as a sponsored ad and you pay Google each time someone clicks on your ad.
Clicks could range from 10 cents a click to even 1 dollar per click, depending on the competitiveness of the keyword. Therefore, steer away from competitive keywords such as “make money online” or “buy insurance” if you wish to have your ad appear in front of Google.
The key is to target keywords or phrases with low advertising volume but yet high search volume.
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