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Web 2.0 has brought forth lots of new and exciting ways for people to connect with one another. Many of these new applications can also be useful for generating traffic. Two that work particularly well are forums and social networking sites.
Forums, also known as message boards or bulletin boards, provide a way for people with similar interests to communicate with one another. They are similar to online chat, but they do not update in real time and their content remains posted so that it may be viewed at any time. This provides a great opportunity for online marketers to gain links back to their sites.
You can’t, however, just pop onto a forum unannounced and start advertising your business. If you don’t participate in discussions, other members tend to either ignore you or not take you seriously. You might even get banned. So it is important to join forums that are relevant and interest you, and to refrain from blatantly advertising.
Most forums allow members to place links in their signatures, and this is tolerated by fellow members. Your signature is shown every time you post a message, so the more you participate, the more your link will be seen. You can simply contribute to the discussions, share some expertise on your site’s subject, and let people visit your site when they are ready.
Social networking sites usually have several features that can be of benefit to online marketers. Many of them feature forums, but they also have personal pages for each member. You can customize these pages as you wish, and you can use them to promote your website. You can include links, RSS feeds, and more.
These social aspects of the web have facilitated the building of trust between people who have never met face to face. If you strive to gain the trust of other users, forums and social networking sites can be great sources of traffic for you.
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