Top Twitter Disasters MRR Ebook

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Disaster #7 - Tweeting Too Much

Tweeting too often is the kiss of death for any Twitter account, unless you have an extremely rabid following that hangs on your every word. Overtweeting is one of the quickest ways to get people to un-follow you.

This is true whether you’re tweeting about what you had for lunch, the latest breaking news, or even posts about contests and giveaways. People just don’t want to see sooooooo much content from one single person or company.

Try to limit your tweets to a maximum of 8-10 per day, and do that only rarely. Four per day is plenty most of the time. This will help you reach people in different time zones around the world without being annoying.

If you’d like to know when the most effective times are to tweet, keep an eye on your metrics as far as engagements such a retweets and when people mention you. Tweet at the times you regularly get the most engagements, to reach the bulk of your audience.

Also, if you notice your account losing followers, you might be tweeting too much! Slow down and see if your rate of loss drops.

Disaster #8 – Hashtag Insanity

Have you ever seen a tweet where over half the message was nothing but one hashtag after the other?

These tweets look something like this:

Ready for #summer? Get a hot #swimsuit, #tankini, #bikini, #sarong or a great pair of #sandals or #sunglasses! Bit.ly

This is annoying, looks terrible, and isn’t likely to accomplish much. You’re much better off separating this into focused posts by concentrating on each item in a separate post. You can spread this out over a day or two to keep from inundating your followers.

Examples:

Ready for #thebeach? Get your next super sexy #bikini at our huge Summer Sale Event! Bit.ly

We’re having a huge Summer Sale Event on swimsuits! Get your next #tankini at up to 60% off! Bit.ly

Need new #sandals for #summer? Check out our Summer Sale event! Bit.ly

Disaster #9 – Follower Begging

The last thing anyone wants to see is a total stranger begging to be followed. Begging is not only rude, it’s downright distasteful. It makes you look desperate, and definitely doesn’t inspire confidence in your product or service.

Think about it. If you’re so desperate that you’re begging strangers to follow you, what does that say about you or your company? Does that sound like you’re a confident business owner who has a stellar reputation and a first-class product?

To the average person, begging smacks of desperation. And people are usually desperate because they aren’t making any sales. And what is the biggest reason people don’t make sales? Because their product stinks!

I’m not saying your product stinks, but that is what people are likely to think if you beg for followers.

Instead of begging, you can send a polite message requesting a person follow you and give them a reason to do so. This might be exclusive promotions, giveaways, contests, coupons, etc. Or you could mention that you’d happily retweet their messages when they follow you.

Disaster #10 – Too Much Retweeting

Retweeting is a great tool, because you can use it to show off praise from customers or to call out a company or individual you’re happy with. But overused it can be a recipe for disaster.

Not only could it harm your reputation if your randomly retweet the wrong person who later ends up to have a bad reputation or scams people, but if it is overdone your followers will start to tune you out as they would if you overused any type of posting method.

Ideally, you want to ensure that each retweet reflects well upon you and your brand. Check the background of each person you intend to retweet, and use them sparingly. Save them for occasions when a tweet really stands out as worthy of a retweet.

Disaster #11 – Controversy

Unless you’re a brand that thrives on controversy, it’s never a good idea to post anything that might be controversial unless you’re really willing to lose a large chunk of your user base if they respond negatively to whatever you post.

Sure, some brands can get away with being controversial. For example, many Chick-fil-A and Hobby Lobby customers have praised these two companies for standing up for their shared religious beliefs. It was a huge risk, but now many of their customer base, have become more loyal because of the decisions these companies have made. However, these companies have also discovered that a very large chunk of their future and potential market has decided to boycott them, and that their stance on certain issues will make it difficult for them to ever broaden their market reach.

In PR, some people have said that no attention is bad attention, but in many cases this simply isn’t true. Controversy can be the kiss of death for a business, and it can be a PR nightmare.

Be very careful about what you post. Think before you post and be sure you aren’t stirring up even the slightest hint of controversy. You definitely don’t want to offend your core customer base, and it’s easier than you think, to do so.

• License: Master Resell Rights
• Category:Ebooks
• Tags:2015 Ebooks Master Resale Rights