Tips And Traps Of Email Marketing MRR Ebook

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TIPS AND TRAPS OF EMAIL MARKETING

1 EMAIL MARKETING BASICSEMAIL MARKETING BASICS

Ever since the Internet went online, email has been hugely popular with everyone. At first, it was just a tool to keep in contact with people in one’s office, but soon, it became the tool of choice for marketers online. Knowing how to develop an email contact list and how to market to people online can establish your business and make your sales grow exponentially. Doing it right has many rewards, but doing it wrong can also cost you.

THE BASIC STEPSBASIC STEPS

While the basic steps are easy, you can create variations and specific marketing strategies to appeal to the reader of your emails, no matter what step you're on. Literally, you will want to do the following to start an email campaign:

1. Set up a capture page This is the page that entices readers to add their names to your mailing list. It can include a free offer, like a newsletter, report, or ebook, or it can give out a coupon as a nice gift for adding their names.

2. Use a double opt-in form Next, you want to use specific techniques to safeguard your list from spammers and hackers. The double opt-in is the standard practice these days, and we'll go over that further later.

3. Set up autoresponders After you have captured an email and verified the new subscriber, you’ll want to send them a thank you for subscribing. There are numerous activities that you will want to do to confirm some step in the email campaign, and if you were to do them all manually, you'd never get off of the computer. That's why you need to set up autoresponders to work for you.

4. Create multiple lists While everyone may be signing up using the same tools, they may not all go onto the same list. You should categorize your subscribers so that you can target them quite specifically with particular products and promotions that will appeal to them.

5. Design different marketing campaigns You don't just want to have a generic marketing campaign; you want something that will appeal to the demographic on your email list.

6. Use sales techniques that impact the psyche Create an emotional response that gets your customers to buy. Have some great ideas for triggering basic buying behavior via the content in your email.

7. Automate the delivery of your products It should be part of your email marketing campaign to offer delivery as soon as possible. We'll show you what products lend themselves well to email marketing campaigns and why.

8. Keep track of what's working This is crucial to figuring out whether your campaign is successful or not. Some people put all of the pieces into place except for this one and then wonder why their work is not paying off. Learn what things you want to track to make sure that your email campaigns are proving to be effective.
9. Customize the steps to your audience While the basic steps will be the same for everyone, not everyone's audience is the same. It's up to you to figure what triggers will work best with your demographic and to implement procedures that will help you develop a better email marketing campaign.

WRITE IT UP ON PAPER FIRST

Like setting in place a mini-business plan, you can start to brainstorm how you will put in place the many steps that we've provided for you. Each step of the way is going to be a learning process, and you will probably need to tweak things as you go along, but if you want to start off on the right foot, put together a master plan.

This is particularly important if you are going to generate email lists across multiple websites and social networking platforms. Even though the steps are simple, the entire process can get very complicated when you are working with multiple lists from multiple websites. That's when you're going to have to plan ahead of time how to centralize your operations and how to keep track of people who may be on two of the lists that you own. What will you do if one person should be upgraded to a list whereby they are offered pricier items in email campaigns? Do you have mechanisms in place to realize that you should take them off the original list and put them on another list? If you don't do this, you may end up sending duplicate emails, and they may get confused and frustrated with your services. Simplify as much as you can about how you will track the basic steps before you start.

SET UP A CAPTURE PAGESET UP A CAPTURE PAGE

A capture page is a leads sales form. Here you're not so much interested in making a sale as in getting a lead. It doesn't mean that you don't use the same strategies as you would with a regular sales page; it just means that the end result is not going to be a sale. You should never try to sell something to someone right away when you are trying to capture his/her email address. It makes him/her suspicious. Instead, take the time to court your email sales prospects and offer them some incentive to sign up to your email list.

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