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How Will You Deliver Your Newsletter?
If you're familiar with setting up a membership site through WordPress or by any other method, then by all means deliver it that way. If not, you can use an autoresponder such as Get Response to send your newsletter out in PDF format. Be aware that attachments can sometimes result in deliverablity issues, so perhaps the best alternative of all is this:
Upload your newsletter to Amazon S3 and get the link. Then send that link out automatically to customers when they purchase, and then again each month for each new issue.
You're not going to start out offering your newsletter. Instead, it's much easier to offer a free gift in exchange for their email address. The free gift could be a free issue, a related report, a video or anything you choose that will attract your ideal reader.
You can use private label rights to create your report - again, make sure it's high quality. Your free gift will be sending a message to your prospect of whether or not they should trust you to deliver great information to them. If your freebie isn't very good, they'll assume your newsletter isn't very good, either.
Keep your free gift simple - for example, a 12 page report that solves a problem for them. Make sure it contains actionable information they can use immediately.
Two Ways To Offer Your Freebie
There is of course the traditional method - set up a squeeze page and ask for their email address in exchange for your free gift.
The second method tends to get a higher quality of opt-ins and oftentimes MORE opt-ins, and it works like this: Divide your free gift into two parts. The first part might be the title page, the table of contents and the first chapter. Make sure your
table of contents is full of enticing benefits and creates lots of curiosity. The second portion is the rest of your report.
Let them download the first part without opting in. This way nearly everyone who hits your landing page will download your report.
Then let them know if they want the rest of the report, they can either pay for it or get it free in exchange for their email address. Put a good price on it, like $17, and you'll get tons of opt-ins because if you've set this up correctly, everyone will want the $17 report for free.
- License: Private Label Rights
- Category:Ebooks
- Tags:2016 Ebooks Private Label Rights