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Keywords are important. Speaking of Google, sit down and comprise a list of keywords to describe your business. Try to think of as many as possible so they can be included in your web content. The words you choose are the same words people will be typing into the search engine when they’re looking to buy exactly what you are selling.
Enthusiasm is contagious. Be as excited and enthusiastic about your business as possible. People take notice of these things and know what you’re thinking when you project an air of happiness and enthusiasm about the services or products you have. From your body language and facial expressions to the way you speak to others and how your words are portrayed in emails and on the website, it is something that cannot be ignored.
Stay with the times. Remember that technology is constantly changing, and so is the World Wide Web. Many businesses have a fatal flaw of not keeping up with the latest and greatest. By staying abreast of what is happening with marketing techniques and websites you can use to your advantage, you will definitely have a leg up on the competition.
Hit the streets. Online advertising is a wonderful way to spread the word, but actually getting out there does wonders. Make flyers and other printed marketing material and pass them out at events related to your business niche. Attend marketing functions such as business fairs and other networking events. Spread the word to as many people in person as possible, and your company recognition will spread like wildfire.
Free shipping is always appreciated. If you can offer free shipping even if it’s only on orders over a certain total, then try to do so. One of the main deterrents for people buying online is that they have to pay a large shipping charge in order to get their items. Free shipping motivates people to purchase your products.
Think about your target audience. Do some serious soul searching and try to figure out your business’ customer demographics. Knowing your target customer base will really help you hone in on the product you are offering. It also gives you a better idea of where and how to advertise, so that you’re reaching a group of people who will truly be interesting in buying from you.
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