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Because you're giving people free access to this course, there's no need for any kind of payment processor like Paypal or WSO Pro.
All you need to do is put a link in your sales letter to a squeeze page where people can sign up for your course. This could be a simple text link or you could use a big "buy" button.
If you use a button, just make sure the text on it is suitable for what you're offering.
eg. "Sign Me Up" is probably going to work better than "Order" - anything that sounds like it will cost money will cause confusion. In fact I can say from experience that just the fact you're giving it away for free will probably generate some questions from people who don't understand that it is a truly free offer.
One question that I've been asked about this process is whether or not you should make an offer on the squeeze page or the confirmation page after someone signs up for the course.
Personally, I don't do it because I feel like it "cheapens" the offer. If people sign up for your email and get hit with an offer right away, it can look like that was the motive all along - trying to sell them something.
Now let's face it - that is ultimately one of your goals. You're doing this to make money, but that doesn't mean that you should try to do it right away.
If you're providing good content in your emails, people are going to be much more open to promotions once they've received a few messages and have seen for themselves what kind of value you're providing.
There are plenty of marketers who recommend always putting offers on your confirmation and download pages, however, so it may work. It just doesn't feel right to me - make your own decision on whether or not to do it.
- File Size:131,371 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2011 Ebooks With Audios & Videos Resale Rights