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Just a few years ago, web design and software development required special skills and training. Now, with the advent of Web 2.0 and technology developments, website owners can easily create their own web design, set up hosting, product delivery and other required applications.
Cheap hosting and data storage, along with widely available broadband Internet connections have resulted in a generation of netpreneurs doing Web business their way. Community driven sites are the frontrunners – sites like MySpace, Boing Boing and YouTube are revolutionizing website and business marketing.
Website owners seeking to stay up with advancing changes in web presentation and marketing will need to take a long look at website and blog pages. The visual impression may be the only chance you get to impress and keep the surfing customer.
Making fonts bigger and colors lighter is just part of the equation. Equally important is utilizing each and every applicable user generated content marketing method.
Implementing comments, feedback, forums, audio and video uploads are ways to encourage user content production. It’s important to read comments and take the time to reply. Many big businesses failed in this way when first trying to encourage user generated content. Do use every possible element of user generated content. Link your websites, your blog pages, your Squidoo and Hubpages and any other pages together.
Make the most of RSS feeds. Using news or other feeds that update daily will keep your website and blog content updated for you. Don’t overlook the fact that you can create feeds of your own material and have it showing on your pages. You can feed your blog posts to a link on your website.
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