The SEO Wars Mrr Ebook

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A couple of years ago spamming may have worked wonders for your website. However, with sophisticated algorithms being developed by all popular search engines, spamming can only backfire. Algorithms, these days, can easily detect spam and not only ignore your website but also ban your website.

Besides, instead of spending considerable time and effort on spamming you can always follow other proven strategies and have a higher rank with most search engines. Spamming can also easily irritate readers. Think about it – if your homepage has unnecessary repetitions of a particular keyword, it is bound to frustrate a reader. Consequently your site, instead of being content rich, would be junk rich. This can have nothing but a negative impact on your business.

Search engine cloaking is a technique used by webmasters to enable them to get an advantage over other websites. It works on the idea that one page is delivered to the various search engine spiders and robots, while the real page is delivered to real people. In other words, browsers such as Netscape and MSIE are served one page, and spiders visiting the same address are served a different page.

The page the spider will see is a bare bones HTML page optimized for the search engines. It won't look pretty but it will be configured exactly the way the search engines want it to be for it to be ranked high. These 'ghost pages'are never actually seen by any real person except for the webmasters that created it of course.

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