The Rise Of The Info-Preneur Personal Use Ebook

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You can send your new subscribers straight the product sales page or you can send them back to their inbox and let the emails send them to the sales page.

Step #2: The Sales Page

Your sales page is where the magic happens and the goal is — of course — to make the sale. The goal is to sell your prospect on the benefits of what your product will do for them. It’s what buying your product will do for them.

Should it be text or should it be a video sales letter? That’s up to you, your skills and your budget — what you should know is that one isn’t always better or worse than the other. It depends on the market and of course, the quality of the sales letter.

Writing sales copy is a skill every Internet Marketer should invest time into learning, even if you are going to hire a copywriter to do the work — learning the basics will make you more money as you will become more persuasive when you write or record everything.

The best formula I’ve come across for writing your first sales letter is the advice John Carlton gave to a struggling Frank Kern. He scowled (that’s how I imagine he told him) “Tell them what you’ve got, tell them what it’ll do for them and tell them how to get it!”

Tell them about how you’ve come across and created your magical product, tell them what it will do for them — focusing on benefits over features and ideally using bullet points) – then close the deal by telling them exactly what they must do to buy it.

Seriously, just crack on and create your own sales page.

If you procrastinate on writing the best sales letter ever, your slowing yourself down, just get moving. You can always come back and make it better later on (more on that later) but for now this is all about speed.

Keep your sales letter in plain English, easy to understand and clear as to what you’re selling – confusion is the death of the sale!

Once you made the sale, your new customer should get automatically directed to your download page and in the background they should get added to a different email list – one that for buyer of your product only.

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• License: Personal Use
• Category:Ebooks
• Tags:2015 Ebooks Personal Use