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CHAPTER 9 - MULTIPLYING YOUR EFFORTS
As you start using your autoresponder service more consistently, you can multiply your efforts in a variety of ways. With a single service, you'll be tracking and adjusting the flow of messages.
This will depend on each customer's responses to your campaign, and will fluctuate according to the activity on your website. As the co-registration list builds, you'll find it easier and easier to stay in touch with strong leads that are converting into sales.
Still, there are ways to take this to the next level; multiplying your efforts can help you create multiple co-registration lists and tap into fresh networks of potential leads with very little additional effort.
Tracking Your Results
Tracking your results from any promotional effort or initiative will help you identify the techniques that work-and those that don't. When you are using auto responders to measure the effectiveness of a particular campaign, you will be:
Tracking referrers
Tracking click-throughs
Tracking e-mail requests
Tracking referrers involves reviewing statistics on web site traffic and where it is coming from. In the event that it is coming from an e-mail campaign, the referrer information will highlight your company or website.
For standard search engine traffic or traffic from directories, you can find out more on the top places and times people are searching for your information or products on your website.
Tracking click-throughs involves tracking visits from unique URLs and measuring how many times these were accessed. Link-tracking software can help you manage click-through rates with a few simple steps. ProLinkz and Lyris are just two valuable tracking options.
Tracking e-mail requests will be easy with your autoresponder confirmation reports and statistics analyses. Here you can find detailed information on times and dates of specific behavior from your subscribers. Knowing when a subscriber clicked on a particular link will help you estimate what messages worked within a newsletter or advertising piece.
Advantages Of Using A Secondary Co-Registration Leads Service
The key reasons why your marketing promotions would need a secondary coregistration leads service include:
Simultaneous reach with a single message
Easy and efficient to set up
Tracking and comparing results from different lead generators, allowing you to tailor a different campaign and finding out which is most beneficial for your business at any given time
Building up a quality e-mail list
Branching out to niche sites and domains for a highly targeted list
Low fees with an ongoing relationship
Making use of 'warm up' campaigns for different offers and specials
Joining forces with your initial co-registration list and running multiple campaigns
Secondary Co-Registration Lead Services
Multiplying your efforts may involve using different types of industry-specific coregistration leads. This mans you sign up with various networks or packages to extend beyond your current list, and can boost your email marketing initiatives considerably in a very short period of time.
As you become comfortable using the co-registration leads services, you can start to branch out to multiple providers and begin crating a network of affiliates, side-by-side promotions, and tap into niche market websites for fresh prospects.
Common secondary co-registration lead services include:
Do bear in mind that businesses come and go on the web so some of these may be out of business or there may be lots of new ones when you read this course. Naturally, inflation and website ownership changes can affect the prices, so they are also subject to fluctuation.
Co-registration: an ASC Network that offers co-registration leads at 15 to 20 cents per share for single opt-ins.
Direct Leads: a pay-for-performance advertising network that works with over 14,000 affiliates and publishing partners. Each qualified lead is priced between $1 and $5 for single opt-ins and requires a minimum investment of $1,000.
Morning Start: this is deal for co-registration leads in the financial services industry, priced between $3 and $10.
Multiple Stream Media owns a large set of high-traffic websites, and receives thousands of registrations per day.
Newsletters For Free: this service can help you free newsletters per subscriber
Opt-In Magnet: this can help you with targeted opt-in email lead generation
Rent-A-List: this is a targeted mailing list that can help you create a unique and solicited opt-in list from a single advertising campaign
ZMedia: offers co-registration leads through a network of 15,000 sites, and is priced between $0.25 and $1 per premium lead.
Setting Up Email Aliases
One way to multiply your efforts with an auto responder service and email list is join email lists on your own, and set up an email alias that forwards emails to your list's join address and another email account.
This will help promote your brand or company, and you can network with other similar industry blogs, forums, discussion groups, and list servers in just a few clicks.
When people with the same interest join your list, you will receive an immediate notification of the new subscription; you can set up the autoresponder to respond to these new subscribers exactly the same way that you would from your website.
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