The Panda Update Survival Guide Personal Use Ebook

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This is one of the most common forms of site dependency where another site is promoting your product as an affiliate and thus sending a link back to YOUR site, sales page or wherever.

Okay, so what problems can you run into when depending on other sites to promote your site for you?

One of the most common problems is when the site promoting your product has itself been hit by Panda. In other words, the site itself has violated one or more of the points I've outlined in this document.

How does this hurt you?

To explain this in brief, Google is on to the tactic of ONE site owner setting up multiple sites all linking to the main site in order to generate relevant backlinks.

When they figure this out OR suspect this, they penalize the main site.

But how do they figure this out or at least suspect it?

Well, it comes down to site design and layout. What many site owners do is generate automated cookie cutter sites that all look the same. This carpet bomb tactic is easily spotted.

The next step is to determine what kind of link it sent back to the main site. If they're all affiliate links, it's a good bet that this is an automated process.

Do they sometimes get it wrong? Sure. Plenty of legit site owners have been penalized because the sites that are promoting their product ALL look the same.

But how? How can all these sites look the same?

Well, another service that many marketers provide is just that...a cookie cutter site creation service. So all these marketers come to this service, get a cookie cutter site designed for a specific product, put it up, link to the main site, and in the process, end up not only screwing the main site but their own site.

There is so much irony in the above, I don't even know where to start.

It's the reason why the early MFA sites bit the dust overnight. Eventually, we're all going to have to go to closed affiliate programs where we approve the pitch page prior to allowing the affiliate to promote us.

And unfortunately, that's the answer. If you're going to run an affiliate program and don't want to take a chance that a bunch of cookie cutter sites are going to promote you, you might want to consider avoiding places like Clickbank and going with a closed affiliate program.

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