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With each episode, the contestants become more three-dimensional and, consequently, more compelling to watch.
It’s also interesting to note that, seemingly with each episode, the editing and presentation improves.
The overall result is that this is quickly becoming essential viewing.
The good news is that you can still go back and watch the first five episodes online. But, if you can’t be bothered, then allow me to bring you up to date.
Episode 3 continues the trend of offering up random challenges with tenuous links to internet marketing skills by staging a mini poker tournament (apparently this allows the judges to assess their ability to manage risk).
For poker fans (me, for example) this was a welcome treat that proved to be the highlight of the show. Ironically, the contest was supposed to be about risk but was eventually won because Jason Marshall clearly misunderstood the rules of the game.
More pleasingly, Joel is now providing a voice over for the show that helps to put events into a proper perspective.
The main challenge required the contestants to come up with a marketing plan to sell a piece of real estate. It’s every bit as dull as it sounds, until Joel narrowly avoids having a meltdown on camera over some of the ridiculous ideas in one of the presentations.
Joel looks like he’s about to start throwing things but, instead opts to look moodily into the middle distance while, no doubt, wondering how he managed to accidentally recruit so many idiotic contestants.
At least he can console himself with the fact that deciding who to kick off the show just got a whole lot easier.
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