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However history remembers Joel Comm’s ambitious blend of reality TV and internet marketing, there’s no doubt that The Next Internet Millionaire (TNIM) is a production on a scale that most home business owners can only dream about.
Joel Comm, as the host of TNIM, sets challenges for the contestants and then, at the conclusion, decides who isn’t going to make it to the next episode. The overall winner will receive the opportunity to work on a joint venture with Joel which will likely result in millionaire status.
The obvious comparison for this show is The Apprentice hosted by Alan Sugar in the UK and Donald Trump in the US. Team challenges are made and the losing team is interviewed to decide who should be eliminated (read ‘fired’).
Some additional twists are added with the opportunity for one member to obtain “immunity” status by winning a particular challenge. Poker-style E-Commerce chips are also dispensed for members to use in purchasing additional help with their challenges.
The majority of the show is given over to contestant interviews and ‘fly on the wall’ views of the challenges in progress. The consequence is that nothing of significant educational value is offered and all that remains is the fun of watching the contestants pitted against each other.
This alone would be fine, except that friction, in the first episode at least, is virtually non-existent. Most of the fun from The Apprentice centres on the cut-throat competition between the contestants, but Joel Comm has managed to gather together a group of pleasant, friendly people that, for the most, are falling over each other to be kind and supportive of one another.
The interviews focus on one or two inflammatory comments, but they’re insignificant and the creators of the show are clearly desperate for some action.