The Marketing Chronicles Personal Use Ebook

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"Four Under-Utilized 'Profit Nuggets' Guaranteed To Snag Up Highly Responsive Customers And Send Your 'Hit Counter' Into A Spin Frenzy!"

Welcome Back Top Gun!

I take it you've been enjoying your lessons so far or you wouldn't be here. Yes, the lessons are great.... I know! Sooner than later, you'll be scoffing at all the "Nay-Sayers" while you're balancing your checkbook and downloading your PayPal reports. Don't fret... you could thank me then ;-)

Because right now we've got more important things to do...

Today, in lesson 5, we're going to briefly go over some of the techniques we've already discussed in Lessons 1 thru 4 just to be certain you undoubtedly understand how everything we've talked about so far is beginning to take shape and how all of our "prep-work" will eventually propel us into "BIGGER AND BETTER" things to come.

We're also going to grab some more free tools that I'm sure will make great additions to your marketing toolbox. These tools are highly effective marketing "gems" and many folks don't even realize they exist (so let's keep it between us... shall we?)

And finally, we're going to talk about some traffic generation methods that I'm sure will have you jumping out of your seat with excitement — 5000 watt light bulbs flashing in your brain — once you realize just how easy it can be to have your hit counter spinning out of control.

50.. . Are you ready to get those creative juices flowing?

Lesson 5 starts right NOW!

Before we really dive in, I'd like to touch upon one really important aspect of our "game plan". I didn't mention this in previous lessons so I want to take a minute and go over this one "ULTRA IMPORTANT" aspect before we go any further...

Do you know what your USP is? Do you know what those THREE letters stand for? To be perfectly honest... If you don't know the answer to these two questions, you're business is going to crumble right before your very eyes.

Entire books have been written on this subject. But if you don't know what a USP is yet... you're in luck because right now — before we jump into our lesson, I'm going to clear all the cobwebs...

50.. . What is your USP? In it's simplest terms...

Your "USP" Is Your "Unique Selling Perspective”.

In other words...Why is your business Unique? What does your business offer your target market that separates it from the rest of your competition? Why should a customer buy from you instead of your competition? What do you provide "head and shoulders" above your competition to encourage your customers to BUY FROM YOU?

Let me give you a good example of how a strong, cleverly thought out USP can turn a failing business into an instant success story...

Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire. They decided to become unique by capitalizing on JUST ONE specific aspect of their business that no one else had yet capitalized on.

Once they did, their profits soared!

Who is this pizza shop? Domino's Pizza. How did they turn their business around? With a simple, clever, slogan combined with a strong USP....

"Delivered Hot And Fresh In 30 Minutes Or Less... OR IT'S FREE!"

The young owner of Domino's Pizza didn't capitalize on the freshest ingredients, the ripest tomatoes, 5 different cheeses, or herbs and seasonings directly from the hills of Italy.... NO WAY! Everyone else was already doing that. This "college student" realized where the "wants and needs" were and hammered home ONE simple and UNIQUE message! He asked himself...

What do folks want from a pizza shop?

The simple answer — They wanted their pizza FAST And HOT!

This simple yet ingenious slogan combined with their newly developed USP alone turned their failing business into a MEGA MILLION DOLLAR FRANCHISE!

SIDEBAR:

At the end of this lesson, I'm going to provide you with a link to download one of my favorite "quick read” ebooks

written on the subject of developing a USP. This ebook is authored by none other than ”Dan Kennedy" and the title is:

”21 Days To A Profit Explosion”

This ebook was written more towards a "Direct Mail" marketing campaign but you will truly gain a new outlook on just how simple yet important the proper development of a unique marketing strategy and USP is to your online business.

Look for the download link at the end of this lesson and ENJOY!

So my astute student... You might be asking yourself...

How does this relate to our business model for "Candle-Lite Cooking"?

Simply put, when deciding on your websites theme, it's imperative to your success that you define a strong USP first... then clearly state your USP at the forefront of your website...

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